12 SMART Goals Examples for Chiropractors

Have you ever thought about how much your chiropractic practice has changed over the years? It seems like only yesterday when you decided to become a chiropractor and pursue your dreams.

Now, here you are with a successful practice and a lot of responsibility. It’s important to set goals for your chiropractic practice to stay on track and ensure you’re reaching the level of success that you desire.

SMART is a fantastic strategy to establish meaningful goals. Here are 12 SMART goals examples for chiropractors to get you started.

What is a SMART Goal?

The SMART template will allow chiropractors to develop goals for excellence. SMART stands for specific, measurable, attainable, relevant, and time-based.

Let’s explain each SMART component in greater detail:


Ambiguous goals can lead to a lack of direction and wasted resources for chiropractors. But with well-articulated goals, you’ll better grasp the tasks at hand, enhancing your clinic’s productivity and efficiency.

Identifying the necessary actions and who is responsible for them is crucial. This provides a straightforward roadmap for everyone involved in your chiropractic practice, making it easier to spot challenges early.


For chiropractors, tracking your goals is important. It helps you pinpoint areas that require further enhancement. Otherwise, you might not know whether your efforts bring about meaningful change or keep you busy.


While it’s natural to be enthusiastic about what you want to accomplish, you must balance your aspirations with a solid plan and realistic expectations.

Reflect on your available resources and your timeline for meeting your objectives. While ambition isn’t necessarily bad, balancing aspiration and practicality is key.


Creating goals that resonate with your values can motivate you as a chiropractor to attain your desired results. Your core values will serve as a compass, helping you navigate challenging periods and stay focused.


Establishing a timeline will help you adhere to your schedule. Success in chiropractic practice isn’t achieved overnight; having a deadline encourages consistent dedication and effort over time.

12 SMART Goals Examples for Chiropractors

1. Increase Patient Satisfaction

“I’ll increase the number of 5-star reviews for our practice by 15% within 6 months. I want to ensure we provide a top-notch experience to every patient and that they have positive feedback about their time with us.”

Specific: This is specific regarding what you want to achieve (increase the number of 5-star reviews) and the timeline given (6 months).

Measurable: You can count the total 5-star reviews at the end of every month.

Attainable: It is realistic to aim for 15% more 5-star reviews in 6 months with a targeted effort.

Relevant: Improving patient satisfaction and providing a top-notch experience is the core goal that you want to do.

Time-based: There is a timeline to reach the goal within 6 months.

2. Maintain Professional Quality Standards

“Within four months, I’ll maintain the highest quality standards for my practice by ensuring all chiropractic and wellness services are performed with the utmost attention to detail. I will also review all patient records to ensure they meet the best practices of my profession.”

Specific: Review patient records and use attention to detail for chiropractic and wellness services.

Measurable: Document the progress of reviews and ensure all services are performed as expected.

Attainable: If you clearly understand professional standards, then this should be a possible goal.

Relevant: Adherence to quality standards is essential for maintaining the reputation of your chiropractic profession.

Time-based: You should expect goal attainment after four months.

3. Collaborate With Healthcare Professionals

“I plan to contact healthcare professionals in my area to form collaborations. This collaboration could include sharing resources and ideas or developing joint initiatives within three months ahead.”

Specific: You have a clear plan—reach out to other healthcare professionals in your area.

Measurable: Track your progress by noting how many professionals you have contacted.

Attainable: Chiropractors are typically well-connected to other healthcare professionals.

Relevant: Forming collaborations is highly pertinent to your profession and career growth.

Time-based: This SMART goal should be reachable within three months.

4. Expand Patient Education Programs

“I know that many of my patients are unaware of the importance of chiropractic care and how it can help them. Hence, I want to create patient education programs that go beyond traditional treatments by the end of 8 months.”

Specific: The chiropractor aims to create patient education programs beyond traditional treatments.

Measurable: The success of these efforts will be measured by the number of patient education programs developed.

Attainable: This is achievable because it considers the time needed and resources for creating patient education programs.

Relevant: Patient education is relevant to chiropractic since more patients need to know the importance of chiropractic care.

Time-based: The goal is time-bound since it has an end date of 8 months.

5. Improve Social Media Presence

“I’ll create a social media presence for my chiropractic practice by creating accounts on Facebook and Instagram in two months. I plan to update these accounts three times a week with content related to professional health tips, office news, and other topics.”

Specific: The goal is evident as you have identified which platforms they want to use and what content they plan to post.

Measurable: Count the followers, likes, and shares you accumulate on both accounts.

Attainable: Two months is enough to set up and create content for both accounts.

Relevant: Having a presence on social media will help the practice reach more potential patients.

Time-based: There is a two-month window to attain chiropractic success.

6. Utilize Automated Billing System

“I will implement an automated billing system within the next 6 months. This system should save time and money, reducing manual labor costs associated with processing payments.”

Specific: Your aim is to implement an automated billing system, and you specify a timeline for completion.

Measurable: Measure the amount of manual labor costs saved using automation.

Attainable: It’s realistic to implement an automated billing system in 6 months.

Relevant: Automating the billing process will save you time and money.

Time-based: You have a timeline of 6 months to implement this system.

7. Leverage Diagnostic Technology

“By the end of the quarter, I’ll purchase a new diagnostic imaging machine and integrate it into my practice. I will ensure that the technology is fully operational and ready to use before the end of the month.”

Specific: This goal outlines what you must do (purchase and integrate a new diagnostic imaging machine) and by when (end of quarter).

Measurable: You could gauge the progress being made in terms of purchasing and integrating the machine.

Attainable: Purchasing a diagnostic imaging machine is within reach, assuming you have the funds.

Relevant: Leveraging this technology could assist you in diagnosing more accurately.

Time-based: Goal completion is expected by the end of the quarter.

8. Stay Updated on Industry Trends

“In the next three months, I want to stay up-to-date on changes in the chiropractic industry by reading two articles a week related to the subject. To reach this, I’ll set an hour every Monday and Thursday morning to read at least one article.”

Specific: You want to keep up with changes in the chiropractic industry.

Measurable: Make sure to read at least two articles every single week.

Attainable: The statement is reachable since you’re freeing time to read reliable sources about industry changes.

Relevant: This is relevant as it’ll help you remain informed and competitive in your field.

Time-based: The three-month deadline is needed to meet your SMART goal.

9. Enhance HIPPA Compliance

“The chiropractic office will comply with the Health Insurance Portability and Accountability Act (HIPAA) after this year. A privacy policy must be implemented, staff must receive HIPAA training, and an audit to ensure compliance is conducted.”

Specific: Achieving HIPAA compliance requires certain steps to be taken, such as implementing a privacy policy and training staff.

Measurable: Track the progress of each step with a checklist or other tracking document.

Attainable: Despite many steps associated with HIPAA compliance, they are all doable in a year if the process is monitored closely.

Relevant: HIPAA compliance is essential for any healthcare practice to ensure patient privacy and safety.

Time-based: This statement should ideally be met by the end of the year.

10. Create Clear Communication Protocols

“I’ll create clear communication protocols between myself and my patients by establishing standard methods of communication, clarifying expectations, and improving feedback systems over the following 6 months.”

Specific: The goal is explicit in its description of how to create better patient-provider communication.

Measurable: One could measure progress through surveys or interviews with patients.

Attainable: Establishing standard methods of communication and improving feedback systems is absolutely possible.

Relevant: Improving patient-provider communication channels is relevant to the profession of chiropractic care.

Time-based: You have a 6-month window to reach communication success.

11. Develop a Reputation for Caring

“I will volunteer with four charitable organizations this year to help those in need and develop a reputation as a caring chiropractor.”

Specific: Participate in charitable activities and develop a reputation as an understanding chiropractor.

Measurable: This can be evaluated by volunteering with four different organizations before the end of the year.

Attainable: Dedicating time to volunteer work is usually feasible, especially if planned in advance.

Relevant: Participating in charitable activities could develop a reputation among the public and potential patients as a compassionate practitioner.

Time-based: The deadline for this particular goal is the end of the year.

12. Boost the Number of Referrals

“My aim is to boost the number of referrals I get from other healthcare providers by 10% over a period of 5 months. I’ll contact established networks and build relationships with potential referrers.”

Specific: This is detailed since it defines the exact figure of referral boosts and a time frame.

Measurable: Keep track of the number of referrals received to determine success.

Attainable: If the chiropractor puts in enough time to nurture relationships, this statement should be possible.

Relevant: Building strong referral networks is critical for any healthcare provider wanting to succeed.

Time-based: The goal is anticipated to be met over the 5 months ahead.

Final Thoughts

Chiropractors are uniquely positioned to maximize their potential by setting SMART goals. This goal setting provides a practical framework that makes planning easier, ensuring you’re headed toward greatness.

In a nutshell, SMART goals are invaluable for any chiropractor looking to succeed in their practice. Remember that creating SMART goals requires careful consideration; however, the rewards are worthwhile.

A chiropractor can reach their professional goals and objectives with proper execution. As long as you remain focused and dedicated to your targets, success will follow.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.