13 SMART Goals Examples for Deli Managers

Deli managers must juggle various tasks to ensure the deli runs smoothly. From managing staff to creating new menu items and marketing campaigns, there are many responsibilities for a deli manager.

Setting SMART goals can help managers focus on what needs to be done and measure their success over time. This post will cover 13 examples of SMART goals that deli managers can set to reach their desired outcomes.

What is a SMART Goal?

The SMART framework is an effective tool to set achievable goals for your deli business. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Based.

Still unsure? Let’s break down each component of the SMART criteria:


Vague goals often lead to misdirection and wasted resources. However, with well-detailed goals, you’ll clearly understand the tasks at hand, enhancing productivity and efficiency.

Identify the specific actions and individuals involved in executing these tasks. This approach will provide a blueprint that everyone on the team can follow.


Keeping track of your progress toward achieving your goals is crucial. It helps find areas that need improvement. Without this criterion, it’s tough to gauge whether your efforts are paying off or if you’re merely going in circles.


While it’s great to be ambitious, it’s essential to ground your goals in reality. Considering your current situation, think about what’s realistically achievable. Reflect on the resources and the time frame you aim to accomplish your goals.

Recognize that this doesn’t imply that you can’t aim high. The trick lies in striking a balance between aspiration and feasibility.


Setting goals that resonate with your values can be a powerful motivational force. Your core values can act as your compass, helping you navigate challenges and stay on course. There will be less confusion along the way.


Establishing a definitive timeline enables you to focus and adhere to your goals. Success isn’t an overnight phenomenon, and a set deadline encourages commitment and consistent effort.

13 SMART Goals Examples for Deli Managers

1. Reduce the Cost of Goods Sold

“By the end of one year, I want to reduce the cost of goods sold by 10%. I’ll make sure to review all expenses related to materials and labor and find ways to cut costs without sacrificing quality.”

Specific: The individual aims to reduce the cost of goods sold by 10% within a year.

Measurable: You will review all expenses related to materials and labor regularly.

Attainable: It’s feasible if the deli manager consults with suppliers and finds ways to reduce costs.

Relevant: This statement is applicable because it will minimize the deli’s overall expenses.

Time-based: The SMART goal is time-bound with an end date of one year.

2. Organize and Execute Deli Specials

“I will organize and execute two deli specials within this quarter. For each special, I plan to research what is popular in my area, create a promotional flyer for my customers, and track sales performance to see if it was successful.”

Specific: You plan to research and create materials and track performance.

Measurable: Count the number of deli specials that you organize and execute.

Attainable: Creating two deli specials is a manageable number within the quarter.

Relevant: Deli specials are a great way to increase sales and customer loyalty.

Time-based: You can complete this goal after one quarter (three months).

3. Increase Employee Engagement

“I’ll strive to increase employee engagement for 6 months by hosting weekly team meetings where each employee can discuss their successes, challenges, and concerns. I will also encourage employees to suggest new ideas to improve our deli’s efficiency.”

Specific: You have precise actions available—host weekly team meetings and seek feedback.

Measurable: Ensure you track employee engagement surveys over the 6 months.

Attainable: Assuming that you are hosting quality, engaging meetings, this is a reasonable goal.

Relevant: Employee engagement is an essential factor for a successful deli.

Time-based: Goal achievement should be expected in the 6 months ahead.

4. Ensure Products are High Quality and Fresh

“I will use daily inventory tracking to ensure all products are high quality and fresh. To succeed, I want to create a weekly review schedule to monitor the temperature of storage equipment, check product expiration dates, and inspect labels for accuracy.”

Specific: This goal outlines steps that can be taken to improve the quality of products in the deli.

Measurable: Determine progress by using inventory tracking systems and comparing it to a baseline.

Attainable: This is possible if daily reviews are conducted, and inventory tracking systems are in place.

Relevant: Ensuring fresh and high-quality products is vital to customers, making this critical for deli managers.

Time-based: The timeline is open-ended, but you must monitor products daily.

5. Develop New Menu Items Appealing to Locals

“I’ll come up with 5 new menu items that appeal to local tastes by the end of the quarter. I will ensure that our deli caters to the preferences and needs of our customers in the neighborhood.”

Specific: The deli manager knows what to achieve (develop 5 menu items) and when to do it (by the end of the quarter).

Measurable: The manager can measure goal success by tracking how many local customers order the new items.

Attainable: Developing 5 menu items is within reach if you can access resources and support from other staff members.

Relevant: Creating new menu items with local tastes in mind is a fantastic way to build relationships with customers and boost sales.

Time-based: The SMART statement should be met by the end of three months.

6. Maximize Productivity With Scheduling

“I want to create a system of scheduling that maximizes productivity while meeting the needs of employees and customers within four months. This system should be fair, flexible, and efficient to ensure everyone is happy with their shifts.”

Specific: The goal states what it hopes to achieve: creating a system of scheduling that meets all needs.

Measurable: Measure success by looking at employee and customer satisfaction with the new system.

Attainable: This goal is doable, as it can be reached by working with the team to develop an effective scheduling system.

Relevant: Maximizing productivity is an appropriate goal for deli managers, as it ensures that the store runs smoothly.

Time-based: There is a four-month window for reaching optimal success.

7. Provide Exceptional Service to Customers

“I will create a customer survey program to ensure our customers consistently receive quality service. I plan to implement this survey for two months and use its feedback to provide better service in the future.”

Specific: This statement identifies what needs to be done to provide exceptional service.

Measurable: Compare customer survey results before and after the program’s implementation.

Attainable: Making a customer survey is a reasonable goal that should be feasible within two months.

Relevant: Customers are essential for any deli store, so providing them with exceptional service is a top priority.

Time-based: Two entire months are required for goal completion.

8. Boost Overall Foot Traffic to the Deli

“The deli manager will work closely with the marketing and sales teams to create new campaigns to increase overall foot traffic. They plan to utilize these campaigns for 5 months and evaluate their success.”

Specific: This details what the deli manager will do (coordinate with marketing and sales teams to create campaigns) and how long it’ll take (5 months).

Measurable: Assess the changes in the number of overall foot traffic in the deli.

Attainable: Working with marketing and sales teams to develop new promotions is definitely achievable.

Relevant: Any deli manager must improve customer loyalty through rewards programs.

Time-based: Completion of the goal is anticipated within 5 months.

9. Utilize Technology to Track Inventory

“In the following 8 months, I want to implement a new technology system for tracking inventory in our deli. This will involve researching available technologies and consulting with experts to determine the best system for our business.”

Specific: You aim to implement a new technology system for tracking inventory in your deli.

Measurable: Follow the listed steps: research, consult with experts, and determine the best system for the business.

Attainable: This SMART goal is possible because of the set timeline (8 months) and action steps listed.

Relevant: Inventory tracking is vital to running a deli business, so this relates to their operations.

Time-based: The goal is time-bound, with an end date of 8 months.

10. Maintain a Clean Work Environment

“The deli manager will ensure the workplace is clean and organized within a week. The deli’s work area should meet OSHA standards for health and safety, remain free of clutter, and any spills will be immediately cleaned with appropriate supplies.”

Specific: The deli manager must maintain a safe and organized workspace according to OSHA standards.

Measurable: Check that all work areas and surfaces are routinely inspected for cleanliness.

Attainable: You can absolutely make sure the workplace is up to code by regularly inspecting for proper maintenance.

Relevant: Keeping a clean workspace is essential for the safety of customers, food preparation staff, and other employees in the deli.

Time-based: You should accomplish this particular statement after one week.

11. Create Promotional Strategies

“Over three months, I plan to create at least three digital promotional strategies that will help increase customer traffic and revenue. That way, I can stay competitive and keep my business thriving.”

Specific: Create three digital promotional strategies to attract more customers and boost revenue.

Measurable: Evaluate the number of promotional strategies developed over time.

Attainable: Creating new marketing strategies should be doable with planning and research.

Relevant: It is crucial to have effective promotional plans for success in the deli business.

Time-based: A successful outcome is expected within three months.

12. Reduce Customer Wait Time

“I’ll reduce customer wait time by ensuring efficient staff scheduling, optimizing the ordering process, and providing employee training on managing high-traffic periods. I expect to reduce customer wait times by an average of 10 minutes within 6 months.”

Specific: The goal is explicit as it outlines steps to minimize customer wait times.

Measurable: The person could measure the reduction in customer wait time by tracking how much time customers spend waiting in line before being served.

Attainable: Reducing customer wait times is doable with the establishment of efficient staff scheduling, optimization of processes, and training.

Relevant: Wait time is important to customer service and satisfaction, so this goal is relevant to the deli manager.

Time-based: You have a deadline of 6 months to achieve the ideal results.

13. Implement a Rewards Program

“We will create a rewards program for our customers that will incentivize them to purchase more items from the deli, encouraging repeat business. The program will be launched within the next 7 months.”

Specific: Create a rewards program that incentivizes customers to purchase more items.

Measurable: The success will be measured by tracking customer activity and purchases from the deli.

Attainable: This is achievable if given sufficient resources regarding time, personnel, and other materials.

Relevant: A rewards program will encourage repeat customers, which can lead to business success.

Time-based: Goal attainment should be reached after the 7 months ahead.

Final Thoughts

The SMART methodology is essential for deli managers to succeed in their roles. It’s crucial to develop precise goals with specific expectations and a timeline to meet objectives.

By taking the time to establish SMART goals for your deli, you will be better able to manage projects, increase customer satisfaction, and ultimately grow your business.

That said, if you ever find yourself falling behind on a goal, take the time to analyze why it’s not working and make adjustments as needed to stay the course. You can ensure your deli runs efficiently and effectively.

Photo of author

Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.