12 SMART Goals Examples for Chief of Staff

Are you a chief of staff looking to supercharge your impact and drive meaningful change within your organization? If so, then look no further.

This article presents 12 examples of SMART goals for chief of staff that will revolutionize their strategic approach and propel their career to new heights.

From streamlining operations to fostering exceptional teamwork, these examples will equip you with the tools and insights you need to achieve remarkable results.

Embark on a goal-setting journey to become a valuable asset to your organization. It is finally time to make a lasting impact as a chief of staff.

What is a SMART Goal?

The SMART framework is invaluable for the chief of staff to set practical goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-based. By incorporating these 5 components, you enhance your performance:


A chief of staff must develop well-defined goals. Rather than a vague goal like “improve communication,” a precise one could be “implement a monthly town hall meeting to enhance transparent communication across departments.”


Goals should be measurable so that you can track progress over time. That involves establishing metrics to evaluate outcomes. For instance, a quantifiable goal could be to “boost employee satisfaction by 10% through surveys every quarter.”


Ensure your goals are challenging yet attainable within the given time frame and available resources. You must consider the feasibility of the expected outcome based on factors such as budget, manpower, and organizational constraints.


Goals should align with the strategic objectives of the organization and the role of the chief of staff. Consider their broader impact and relevance to ensure they contribute to the organization’s long-term growth.

To illustrate, a relevant goal could be: “support the development and implementation of a diversity and inclusion program to foster an inclusive work environment.” Here, the goal pertains to creating a positive culture.


Establishing a robust timeline for goals creates urgency and helps prioritize tasks more effectively. The chief of staff should develop clear deadlines and milestones to facilitate progress.

A time-bound goal could be to “complete the restructuring of departmental workflows within 7 months, including training and adoption by all team members.” That way, you’ll have a strict completion date for excellence.

12 SMART Goals Examples for Chief of Staff

1. Increase Team Productivity

“Over the course of four months, I will increase team productivity by 12% by training and coaching them on best practices for time management, collaboration tools, and project planning.”

Specific: Increase team productivity by 12% over the four months ahead.

Measurable: Track progress using metrics like employee satisfaction, output quality, and team efficiency.

Attainable: A 12% improvement in productivity in four months is a realistic goal to set for a team.

Relevant: Boosting team productivity is a valuable goal that can make employees feel more productive and satisfied.

Time-based: The goal has four months as its deadline for completion.

2. Streamline Communications

“I’ll help implement a system to streamline and improve company communications. This includes creating new systems, tools, or processes that allow us to communicate more efficiently. I aim to have this system in place within one year.”

Specific: The SMART goal clearly states the objective and timeline.

Measurable: You could measure the system’s efficiency once it is in place.

Attainable: This is feasible within a year, considering research and implementation time.

Relevant: Streamlining communications can help employees work more effectively.

Time-based: A timeline of one year is associated with this certain goal.

3. Foster an Engaging Work Environment

“I want to improve the work environment for all employees in the next three months. I hope to create an atmosphere that encourages collaboration and creativity while maintaining a positive attitude in the office.”

Specific: This statement outlines what must be done to accomplish it.

Measurable: The level of employee engagement and morale can serve as indicators of success.

Attainable: It is possible to improve the work environment of an office.

Relevant: This goal is integral for creating a positive culture in the workplace.

Time-based: You have a three-month window to reach success.

4. Strengthen Relationships With Partners

“By the end of this quarter, We will have strengthened relationships with 10 partners by scheduling regular check-ins and following up quickly on any requests or questions. We’ll document the results of each check-in in a shared spreadsheet.”

Specific: You have outlined precisely how you plan to strengthen relationships with partners—by scheduling regular check-ins.

Measurable: Count the number of check-in calls on a regular basis.

Attainable: Partnering with 10 companies within a quarter is reasonable.

Relevant: Building partner relationships will improve your work and open more opportunities.

Time-based: You should aim to accomplish this by the end of the quarter.

5. Enhance Leadership Development Training

“I want to launch a leadership training program for all employees within 6 months. This program should include workshops and seminars to strengthen leadership skills, focusing on inclusivity and developing diverse leaders.”

Specific: The individual wants to develop and launch a leadership training program for all employees.

Measurable: Ensure the program includes workshops and seminars to strengthen leadership skills.

Attainable: This is possible due to the resources available and the focus on inclusivity and diversity.

Relevant: The chief of staff wants to ensure their team can access the necessary tools for success, strengthening organizational development.

Time-based: You have a time limit of 5 months for goal completion.

6. Boost Morale in the Office

“To create a positive work environment, I will host quarterly events to boost morale in the office within two months. These events could include anything from team-building activities to potluck gatherings and outdoor activities like hikes.”

Specific: The goal is concisely stated, describing what will be accomplished and how.

Measurable: You could assess employee feedback or surveys to see if workplace morale improves.

Attainable: The chief of staff should be able to work with human resources to arrange events.

Relevant: Boosting morale is critical for a positive work environment and employee satisfaction.

Time-based: There is a two-month end date for this statement.

7. Increase Process Efficiency

“In the following two months, I plan to research and implement workflow automation tools to reduce the manual work involved in our processes. I’ll also train relevant staff members on the new tools after implementation.”

Specific: Researching and implementing workflow automation tools are explicitly mentioned.

Measurable: The measurement of success is determined by how well staff members adopt the new tools and processes.

Attainable: Process automation tools are widely available, and training staff members should not be difficult.

Relevant: Automating manual workflows can boost efficiency across departments.

Time-based: Goal achievement should be expected after two months.

8. Promote Employee Retention

“I want to reduce the employee turnover rate by 20% over the 8 months ahead. I’ll regularize the evaluation process by scheduling monthly meetings with employees and collecting their feedback.”

Specific: This SMART goal outlines a concrete action (schedule monthly meetings) and quantifiable target (20% reduction).

Measurable: You can track the number of employees who leave or stay to quantify progress.

Attainable: Reducing turnover is feasible if you have the resources to implement the goal.

Relevant: Employee retention is vital for an organization’s development.

Time-based: Eight whole months are required to succeed.

team employee satisfaction

9. Implement Quality Control Protocols

“I’ll work towards implementing quality control protocols for all our processes for the next two months. To do so, I must analyze our current process documents and manuals and consult with team leaders across the company.”

Specific: You have precise actions available: analyze current process documents and consult with team leaders.

Measurable: Determine whether the quality control protocols are thoroughly implemented within the time frame.

Attainable: While analyzing documents and consulting with team leaders may take some time, this statement is possible.

Relevant: Quality control protocols are essential to ensure smooth operations and processes.

Time-based: You have two months to succeed at this SMART goal.

10. Leverage Data for Future Planning

“I’ll strive to make better use of data in planning for the future of our company. By the end of this year, I plan to develop a detailed data analysis plan and use those findings to create a strategy for our upcoming projects.”

Specific: The goal states the objective, what will be done to achieve it, and the deadline.

Measurable: You could check how long it takes to develop the detailed data analysis plan and measure the success of this plan against future projects.

Attainable: This is doable because it involves leveraging existing data and creating a project strategy.

Relevant: Understanding the data is essential for making informed decisions and planning.

Time-based: There is a one-year end date to complete the statement.

11. Drive Organizational Growth

“I want to increase the company’s market share by 10% in the two years ahead. I plan to roll out several initiatives to improve customer service, cultivate client relationships, and expand our product range.”

Specific: This goal explains what must happen (implementing different initiatives) and how much market share you want to increase by (10%).

Measurable: You can check the company’s growth based on the implemented initiatives and by measuring market share performance.

Attainable: Increasing your market share by 10% is achievable with the proper implementation of initiatives.

Relevant: This aligns with your company’s aim of expanding and growing its market share.

Time-based: The expected completion date for this goal is two years from now.

12. Refine Internal Reporting Procedures

“I’ll streamline internal reporting procedures for three months by meeting with stakeholders and discussing improvement areas. During this time, I also plan to review existing reports and create a new internal reporting system.”

Specific: This SMART goal is explicit since it details a plan to improve internal reporting procedures.

Measurable: Gauge your progress by noting the number of stakeholders you meet with and reviewing the results of those meetings.

Attainable: The timeline to refine internal reporting procedures has been set at three months.

Relevant: Improving internal reporting procedures is an integral part of any organization, making this a reasonable goal.

Time-based: Lasting success should be reached after three months.

Final Thoughts

From enhancing operational efficiency to fostering a positive company culture, SMART goals provide a structured framework for driving meaningful change and achieving exceptional outcomes.

Let the examples listed above inspire you to define your objectives, align them with your organization’s vision, and take actionable steps toward realizing your full potential.

Share your experiences, learnings, and successes with others, as collaboration and knowledge sharing will strengthen your collective pursuit of excellence. The possibilities are limitless, and the future is yours to shape.

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