13 SMART Goals Examples for a Food Truck Business

From city streets to festivals and corporate events, mobile eateries have carved out a significant niche, offering an array of cuisines and experiences that keep customers coming back for more.

But as exciting as this industry may be, running a food truck business is not without its obstacles. Amidst evolving consumer expectations, food truck owners need to have a clear roadmap to success.

This is where SMART goals can guide the growth and development of your food truck business. The SMART template is a proven strategy in planning.

In this post, we will delve into 13 SMART goals examples for a food truck business. These examples will help you formulate goals, navigating the ebbs and flows of the food truck industry with confidence and clarity.

What is a SMART Goal?

The SMART framework will empower you to set practical goals for your food truck business. For those unfamiliar, SMART signifies specific, measurable, attainable, relevant, and time-bound.

Let’s delve deeper into each SMART element:


The more specific your food truck business goals are, the higher your likelihood of achieving them. Ambiguous goals can be challenging to realize, while precise ones offer clarity and direction.

For instance, you could establish a specific goal to enhance your customer base: “Increase daily customers by 20 within three months.” This offers clear guidance on what needs to be accomplished.


Measurable goals are essential because they enable all parties to track progress effectively. When developing a goal for your food truck business, ensure it includes criteria that can be quantified. This will make it easier for your business to thrive.


When creating goals for your food truck business, it’s crucial to consider your current resources and capabilities. Unrealistic goals may lead to unneeded frustration. This approach allows you to set objectives that align with your existing capacities.


Concentrate on goals that resonate with your core business values. Doing so provides you with the motivation and determination to overcome challenges.

Ask yourself questions: What does my business value most? What satisfies me? By understanding your business values, you can start pursuing meaningful objectives.


Having a firm timeline in place can ensure that you stay on course and focus on your goals. After all, success is not an overnight phenomenon—it’s a process of hard work and dedication that needs to be nurtured over time.

13 SMART Goals Examples for a Food Truck Business

1. Introduce New Menu Items

“Within the following 6 months, I will introduce 5 new unique menu items to the food truck’s offerings. This will be done by researching popular meals and trends in the area, surveying customers for feedback, and experimenting with different recipes.”

Specific: The goal is clear-cut since it identifies exactly what needs to be done within a specific timeline.

Measurable: Evaluate progress by counting the new menu items added after 6 months.

Attainable: This is feasible because it allows plenty of time for researching, surveying customers, and experimenting with different recipes.

Relevant: Introducing menu items will keep the food truck’s offerings fresh and exciting for customers.

Time-based: There is a 6-month window for goal achievement.

2. Streamline Ordering Process

“I want to streamline my ordering process by implementing an online order system. The system should allow customers to place orders through our website or mobile app and provide a better customer experience.”

Specific: The goal outlines the objective (implementing an online order system) and what it is meant to do (provide a better customer experience).

Measurable: The system should show how many orders are placed through the online system.

Attainable: An online ordering system can be created for a food truck business and can be done quickly.

Relevant: This relates to improving customer service and ensuring easy access to ordering food from the business.

Time-based: You could set a timeline of three months for goal completion.

3. Reduce Food Waste

“I hope to reduce food waste by 20% next year. I plan to do this by auditing current food storage practices, training employees on proper food safety procedures, and launching a customer education program about our sustainability initiatives.”

Specific: The goal states the objective, what will be done to reach it, and the deadline.

Measurable: You could measure the amount of food waste produced yearly.

Attainable: This can be met through proper training and customer education about sustainability initiatives.

Relevant: Reducing food waste is essential to improving the environmental footprint of your business.

Time-based: There is an end date of one year for meeting this particular goal.

4. Expand Catering Services

“Within 6 months, I will expand my catering services within a 10-mile radius of our business location. To do this, I plan to participate in three monthly local food events, demonstrate our food to potential clients, and ensure we’re listed on catering listings.”

Specific: There is a plan for increasing catering services—participate in local events, demonstrate your food to potential customers, and list yourself on catering directories.

Measurable: Track the number of events you participate in and the customer inquiries you receive.

Attainable: This is a feasible goal, especially considering the time frame of 6 months.

Relevant: Expanding catering services is directly related to increasing your customer base.

Time-based: This goal should be attainable over the course of 6 months.

5. Increase Brand Recognition

“I want to increase my food truck’s brand recognition within 6 months by organizing one community event every month and running an online ad campaign. I’ll track the number of people who attend each event and how effective the online ads are in driving new customers.”

Specific: The food truck aims to increase its brand recognition for the 6 months ahead.

Measurable: The number of people who attend each event and how effective the online ads are will be assessed.

Attainable: It’s feasible to boost brand recognition with this approach, as events and online campaigns are effective marketing tactics.

Relevant: It’s suitable because it makes sense to increase brand awareness if the food truck wants to grow its business.

Time-based: This statement has an end date of 6 months, making it time-bound.

6. Strengthen Customer Relationships

“I want to establish stronger relationships with my customers for 7 months. I’ll talk to at least two customers per week and take the time to get to know them better. I will also listen to feedback and consider how I can use it to improve my business.”

Specific: You aim to nurture stronger customer relationships over 7 months.

Measurable: The individual will talk to at least two customers every week and listen to their feedback.

Attainable: This is reachable because the person will connect with customers regularly.

Relevant: The SMART goal is appropriate because it focuses on customer relations essential for sustaining a business.

Time-based: Seven whole months are required to accomplish success.

7. Upgrade Kitchen Equipment and Supplies

“By the end of 5 months, I will purchase complete kitchen equipment and supplies for my food truck. This should include an oven, stove, refrigerator, utensils, serving trays, cutting boards, and other necessities.”

Specific: Your goal is clear about buying a complete list of items for your food truck.

Measurable: Check the number of items you’ve bought and count the receipts to ensure your goal is up-to-date with what was initially planned.

Attainable: Given that you have 5 months to buy all these supplies, it should be doable within the set time frame.

Relevant: Upgrading your kitchen supplies is essential for successful food truck operations.

Time-based: You have 5 months to complete this particular statement.

8. Source Local Ingredients

“To make our menu stand out from other food trucks, I plan to source locally produced ingredients for all our dishes over 6 months. We want people to know we support local businesses and use fresh ingredients.”

Specific: The goal is well-defined, detailing the main objective and how it will be met.

Measurable: The business can determine whether customers respond positively to locally sourced ingredients.

Attainable: Ensure you identify local farms and producers and work with them to source the ingredients needed for menu items.

Relevant: Sourcing local ingredients is relevant to standing out in a crowded market, as it emphasizes the uniqueness of the business’s offerings.

Time-based: There is a 6-month time frame to achieve the SMART goal.

9. Enhance Vehicle Appearance

“I will repaint my food truck and upgrade its exterior lighting to enhance its overall look this year. I will also invest in new graphics and signs on the vehicle to help make it stand out from other food trucks.”

Specific: Repainting, upgrading exterior lighting, and creating new graphics and signs are all tasks that can be completed to enhance the truck’s appearance.

Measurable: Look at photos of the food truck before and after completing the tasks to determine success.

Attainable: Following the listed action items can definitely be accomplished within a year.

Relevant: Enhancing the truck’s appearance applies to a food truck business owner as it will help attract customers.

Time-based: The statement will be reached by the end of this year.

10. Improve Health and Safety Practices

“I want to reduce the risk of injuries by improving health and safety practices for three months. I’ll invest in updated safety equipment, create a detailed health and safety plan, and conduct regular training sessions with my employees.”

Specific: The food truck owner strives to reduce the risk of injuries by improving health and safety practices.

Measurable: Evaluate the effectiveness of updated safety equipment, a health and safety plan, and regular training sessions.

Attainable: This is possible because the owner is taking steps to increase safety by investing in updated equipment and providing necessary training.

Relevant: The statement is suitable as it addresses a significant health and safety issue.

Time-based: Achievement of this goal is expected after three months.

11. Expand Hours of Operation

“I will evaluate the possibility of expanding my food truck’s hours of operation by the end of two months. I’ll consider customer demand, employee availability, and local regulations to decide if I can increase operating hours.”

Specific: Evaluate the possibility and consider factors to help you decide whether expanding your operating hours is viable.

Measurable: Make sure to consider all relevant data when making this decision.

Attainable: Expanding operating hours is likely doable with sufficient customer demand and available employees.

Relevant: Expanding hours of operation can help increase sales and profits for a food truck business.

Time-based: Goal attainment expected over the span of two months.

12. Optimize Logistics and Routes

“I’ll strive to create a more efficient route plan to save me up to two hours of driving time each week. I plan to review current times and routes for the next two weeks to determine if changes need to be made.”

Specific: The goal is clear; the individual must create an optimized route plan.

Measurable: You’ll review current times and routes within two weeks to determine if changes must be made.

Attainable: The food truck owner can save up to two hours of driving time weekly.

Relevant: The SMART goal is pertinent to the food truck business as it directly impacts time, money, and customer experience.

Time-based: You have a two-week timeline to reach this certain statement.

13. Maximize the Use of Resources

“The food truck business will be able to increase its use of resources to maximize profits within 8 months. They will identify and use any available resources wisely to lower operating costs over time.”

Specific: The business must identify and use the resources to maximize profits.

Measurable: Track how much of the resources are being used so you can determine if they affect profits or costs.

Attainable: Businesses have a lot of flexibility in terms of resource utilization, making it relatively easy to reach this goal.

Relevant: Resources can be a great way to save money and increase profits.

Time-based: There is an 8-month deadline for goal accomplishment.

Final Thoughts

Setting SMART goals for your food truck business is not just an option but a necessity. From boosting sales to enhancing your marketing efforts, the listed examples illustrate the areas where SMART goals can be implemented.

Of course, remember that these are just examples. The beauty of SMART goals lies in their flexibility. You can tailor these goals to meet your business needs and aspirations.

They are not a one-size-fits-all solution but a guiding framework to define your path to excellence. By setting and reaching SMART goals, you’re driving your food truck business toward profitability.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.