13 SMART Goals Examples for Manufacturing Companies

The manufacturing industry is a complex and ever-changing environment. Reaching success in this field requires creating ambitious goals. By taking advantage of the SMART method, you can progress toward long-term objectives.

In this article, we will present 13 SMART goals examples for manufacturing companies to succeed. These types of goals will surely spur growth and development in all areas.

What is a SMART Goal?

The SMART (Specific, Measurable, Attainable, Relevant, Time-based) system will enable manufacturing companies to establish effective goals.

Still confused? Let’s dive deeper into each SMART element:


Reaching manufacturing goals is no easy feat. It requires much hard work and dedication, but it can be done. To make the process more achievable, focus on the specifics of your goals rather than tackling them all at once.

Don’t forget that specificity brings accountability; when you make precise goals, there is less room for excuses or procrastination—this keeps everyone on track to achieving their desired outcome.


Measurable goals give businesses data-driven insights into how they must change or improve to remain successful. For example, if a company wants to be more efficient, the goal could be to “increase production efficiency by 10%.” Otherwise, success would be ultimately impossible to reach.


When establishing goals for any business, particularly in the manufacturing industry, try to be realistic. Being sensible can better prepare for success and avoid any pitfalls along the way. After all, setting lofty goals that are impossible to achieve can lead to disappointment and frustration.


Creating relevant goals aligned with your values is a powerful strategy. Your core values will propel you forward even when life throws a curveball. These goals can bring purpose into your life and remind you why you’re pushing yourself in the first place.


A time frame sets expectations by providing an overview of what must be done to attain success. With these deadlines in place, staying accountable for getting results becomes more manageable.

13 SMART Goals Examples for Manufacturing Companies

Let’s take a look at 13 examples of SMART goals for manufacturing:

1. Optimize Supply Chain

“I’ll implement an improved supply chain model that optimizes the flow of goods from their origin to the customer within 5 months. I want us to reduce costs while delivering better customer service and lead times.”

Specific: Optimize the supply chain and reduce costs while delivering better customer service.

Measurable: You could assess the improvement in customer service, lead times, and cost reduction.

Attainable: This goal is achievable with the right resources and strategy.

Relevant: Optimizing the supply chain will increase efficiency and reduce costs for your company.

Time-based: Goal completion time is set for 5 months.

2. Reduce Defects

“I will reduce the number of defects in our products by 10 percent over the following 6 months. I want to improve quality and ensure our products are of the highest standard for our customers.”

Specific: The SMART goal is well-defined, detailing the objective and how it will be met.

Measurable: The number of defects can be tracked over 6 months.

Attainable: This is achievable by working with production teams to identify areas of improvement and put strategies in place to reduce defects.

Relevant: The statement is pertinent to improving product quality and customer satisfaction.

Time-based: There is a 6-month window for reaching success.

3. Decrease Overhead Costs

“I will aim to reduce our overhead costs by 10% in the four months ahead. To accomplish this, I’ll look into streamlining production processes, reducing energy usage, and evaluating the cost-effectiveness of our current suppliers.”

Specific: The SMART goal is clear. The individual needs to reduce overhead costs by 10%.

Measurable: Determine how much overhead costs have been reduced in the four months.

Attainable: It is possible to reduce overhead costs with the right strategy and implementation.

Relevant: Reducing overhead costs is essential for maintaining a business’s financial health.

Time-based: Goal attainment will take place in four months.

4. Improve Quality Control

“For four months, I’ll enhance quality control within our manufacturing operations by creating and enforcing a system of checks and balances conducted at all production process stages. The system will include regular inspections and data-driven analytics to ensure our products meet our high-quality standards.”

Specific: You have a series of steps—creating a system, conducting inspections, and using data analytics.

Measurable: You’ll have quantifiable data available tracking improvements in quality.

Attainable: Creating and enforcing a system of checks is possible with the proper resources.

Relevant: Focusing on quality control fits well within the context of a manufacturing operation.

Time-based: You should expect completion within four months.

5. Increase Customer Satisfaction

“I’ll develop a customer feedback program that collects and evaluates customer satisfaction data from internal and external sources to identify areas of improvement. I will then use this data to create and implement a plan to increase customer satisfaction within 5 months.”

Specific: You’ll develop a customer feedback program to collect and evaluate satisfaction data.

Measurable: Evaluate the customer satisfaction data from internal and external sources.

Attainable: Use customer feedback data to create and implement an improvement plan.

Relevant: This applies to a manufacturing company because it directly affects customer satisfaction.

Time-based: The goal should be attained within 5 months.

customer satisfaction

6. Enhance Inventory Management

“I want to work on better inventory management by the end of 7 months. I’ll look at ways to track and control stock more accurately and efficiently to ensure adequate supplies to meet demand while reducing excess spending on inventory.”

Specific: The SMART goal is explicit because it outlines a plan for improving inventory management.

Measurable: You could analyze whether the right supplies are stocked within the provided timeline.

Attainable: Enhancing inventory management is feasible with the right strategies.

Relevant: Inventory management is a necessary part of running a manufacturing business.

Time-based: Success is expected by the end of 7 months.

7. Automate Tasks and Machinery

“To streamline our production process, I will research and implement automation solutions for tasks and machinery over the next three months. Automated systems will help us reduce the time and effort required for production processes.”

Specific: The individual aims to research and implement automation solutions for tasks and machinery.

Measurable: Make sure you follow the listed action items to succeed.

Attainable: This is definitely possible because the person is making the production process more efficient.

Relevant: Automating tasks and machinery is an important step in streamlining production processes.

Time-based: You have a specific end date of three months.

8. Expand into New Markets

“By the end of one year, I will lead my manufacturing company to expand into two new markets with an untapped customer base for our product. I hope to create opportunities to increase our profits and gain new customers.”

Specific: The SMART statement details the overall objective and timeline.

Measurable: Check how many new customers were gained in the two new markets.

Attainable: This certain goal is achievable with the right resources and planning.

Relevant: Expanding into new markets is a great way to increase profits and gain new customers.

Time-based: One year is required to accomplish the goal.

9. Increase Employee Retention

“I aim to increase employee retention rates by 15% in the 8 months ahead. I’ll implement initiatives incentivizing employees to stay with the company, such as competitive salaries or additional benefits.”

Specific: This goal is explicit, stating that employee retention should be improved by 15%.

Measurable: Track the percentage of employees who have stayed with the company over a certain period.

Attainable: With the right initiatives, increasing employee retention rates by 15% or more is feasible.

Relevant: Employee retention is an essential metric for any company, so this goal is appropriate.

Time-based: The goal should be completed within 8 months.

10. Upgrade Equipment and Technology

“I want to upgrade our equipment and stay current with the latest technology. I’ll review our current systems and choose the best ones to bring up to date. I plan on having the upgrades completed after 7 months.”

Specific: This is about upgrading equipment and technology to stay current.

Measurable: This can be evaluated by reviewing our systems and getting the upgrades within 7 months.

Attainable: Upgrading equipment and staying current with technology is a realistic goal.

Relevant: Keeping up with the latest technology is vital to stay competitive in the manufacturing industry.

Time-based: You have 7 whole months to reach goal completion.

11. Introduce Sustainability Practices

“Over the next year, I will research and introduce sustainable practices into our manufacturing processes. That includes reducing energy consumption, using renewable resources, and maximizing recycling opportunities.”

Specific: The goal is evident in that it covers a wide range of potential sustainability practices.

Measurable: Track the effects of introducing sustainable practices and quantify the results.

Attainable: Sustainability practices can be introduced over time to ensure success.

Relevant: Introducing sustainable practices is a great way to reduce costs and boost efficiency.

Time-based: Accomplishing this particular goal will take one year.

12. Develop Leadership Skills

“I’ll strive to foster the development of leadership skills among all high-level managers by providing mentorship programs and other resources to support their growth. After 6 months, I’ll evaluate the progress and provide feedback to help strengthen individuals’ leadership abilities.”

Specific: This outlines the development of leadership skills among managers and provides resources to promote their growth.

Measurable: You can evaluate the progress and provide feedback after 6 months.

Attainable: Providing mentorship programs and resources to support growth is absolutely doable.

Relevant: Growing leadership skills among high-level managers is essential for manufacturing success.

Time-based: Feedback and evaluation should take place after 6 months.

13. Enhance Safety Standards

“I want to implement new safety protocols and procedures that meet or exceed industry standards for manufacturing within 6 months. I hope that every employee on the shop floor can work in an environment where their safety and well-being are a top priority.”

Specific: The statement is easy to understand, stating precisely the objective and how it will be reached.

Measurable: The company can track and measure the implementation and adherence to safety protocols.

Attainable: This goal can be accomplished through research, training programs, and consultation services.

Relevant: Safety standards are important to manufacturing and should be maintained at the highest level.

Time-based: There is a 6-month timeline for meeting this goal.

Final Thoughts

The SMART framework is a valuable asset to any manufacturing company. The 13 examples of SMART goals demonstrate how to improve overall efficiency in manufacturing.

Companies that use this goal-setting strategy can reap the benefits of having an organized, achievable plan for their business.

With goals being an integral part of success, setting tangible objectives is essential to reach maximum performance potential.

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