13 SMART Goals Examples for Change Management

Change management can be daunting, but it doesn’t have to be. Setting SMART goals can break complicated tasks into manageable pieces, making the change process easier to understand and execute.

Whether you’re aiming to enhance customer satisfaction or reduce operational costs, taking advantage of the SMART system will help you reach organizational success.

This post will explore some examples of SMART goals for change management, so you can immediately start implementing this powerful tool.

What is a SMART Goal?

The SMART (Specific, Measurable, Attainable, Relevant, Time-based) method will enable you to create effective goals for change management.

Do you need more clarity? Here is a deeper dive into each SMART criterion:


Change management can often feel like an abstract concept. It’s essential in any organization, but it’s hard to quantify the results of your efforts.

That’s why it is imperative to have specific goals for change management. Being precise about what you want to achieve gives you a better chance of success, keeping everyone on task to reach their objectives.


Measurable goals provide a roadmap for change management and should be one of the first steps taken when beginning this process. Measurement helps you identify areas for improvement to refine your approach as needed.

Additionally, setting quantifiable goals allows you to compare actual results against expectations and determine how close you are to success on any given initiative.


When setting out to bring about change in your organization, recognize that success isn’t an overnight affair and that you must be realistic.

Developing achievable goals ensures your efforts are met with success. You’ll be able to create a robust plan, stay the course, and maximize results.


Establishing goals that are relevant to your values can be a daunting task. Many struggle to develop tangible goals that align with what matters most to us.

But try to set aside time to consider your core values and use them to inspire you to develop relevant goals. It can make achieving success easier and more rewarding.


It’s crucial that you have a deadline in place. This time frame will keep you accountable and motivated throughout your journey. Success is no easy feat, but it can become a reality with the right game plan.

13 SMART Goals Examples for Change Management

Below are 13 examples of SMART goals for change management:

1. Improve User Adoption

“By the end of 6 months, I plan to increase user adoption of new systems and tools by 10% to maximize efficiency. I want to implement educational programs and incentives, create user-friendly tools, and form a task force to analyze feedback.”

Specific: You aim to increase user adoption by 10% and have several steps in mind.

Measurable: You will track the user adoption rate over time.

Attainable: This goal is possible with the proper measures and dedication.

Relevant: The statement focuses on increasing user adoption, which is crucial to change management.

Time-based: Your target is to reach the desired rate within 6 months.

2. Establish Change Processes

“My aim is to take the confusion out of change management by establishing a clearly defined process for making changes within our organization. I’ll create a plan that outlines the steps for implementing any changes and make sure everyone is aware of it within two months.”

Specific: This SMART goal is clearly defined, outlining the steps needed.

Measurable: By creating a plan and ensuring everyone is aware, the organization can track the effectiveness of the change process.

Attainable: It is absolutely doable to devise a plan and keep everyone in the loop.

Relevant: Having a clearly defined process for change management helps reduce confusion and ensure effective change initiatives.

Time-based: There is a two-month timeline for accomplishing this goal.

3. Boost Productivity

“I’ll strive to implement an initiative that helps increase productivity levels during the change management process. After four months, I hope to create a system of rewards and incentives that encourages employees to work hard even when change occurs.”

Specific: This goal outlines what you must do (implement an initiative and create a system of rewards).

Measurable: You could track the number of initiatives implemented and the rewards given.

Attainable: Creating a system of rewards and incentives is undoubtedly achievable.

Relevant: Boosting productivity levels during change management is vital for success.

Time-based: Goal completion should be met after four whole months.

4. Reduce Operational Costs

“I want to reduce operational costs by 10% by leveraging new technologies and making more strategic investments within 6 months. I will create a plan that maximizes resources while cutting unnecessary expenses.”

Specific: This goal is to reduce operational costs to improve the business’s bottom line.

Measurable: Consider tracking the reduction in operational costs every month.

Attainable: Leveraging new technologies and making strategic investments can help you succeed.

Relevant: Reducing operational costs can improve profit margins and increase returns.

Time-based: There is a deadline of 6 months for this particular goal.

5. Improve Communication

“Over the three weeks ahead, I will create a new communication protocol that includes regular meetings and updates, as well as implement a Slack channel for emergency communication.”

Specific: This sets out the expectation to create a new communication protocol and use Slack for emergency communications.

Measurable: You can track messages in the Slack channel or keep an attendance list for the meetings.

Attainable: The timeline is realistic for creating and implementing a new communication protocol.

Relevant: Having a communication protocol is essential for successful change management.

Time-based: The goal has a three-week timeline to reach success.

6. Enhance Company Culture

“I want to create an environment that will bring out the best in our people within 6 months. That includes implementing policies encouraging professional development and team-building activities and providing a safe place to converse openly with coworkers.”

Specific: The goal is well-defined. The person knows they need to create an environment that will bring out the best in their people.

Measurable: The person can measure success by gauging employee feedback and performance.

Attainable: This is feasible with the necessary resources, time, and dedication.

Relevant: The goal is appropriate for the company’s culture.

Time-based: Goal attainment will be met over 6 whole months.

7. Increase Employee Engagement

“I aim to boost employee engagement by 10% in 6 months. To do this, I need to create opportunities for employee feedback and ensure their voices are heard. I’ll also create workshops to help employees understand our organizational values and how they can contribute to the company’s success.”

team employee satisfaction

Specific: The goal explicitly states the objective, what will be done to achieve it, and the time frame.

Measurable: You can measure employee engagement through surveys or other methods.

Attainable: This goal is achievable because it doesn’t ask too much of employees.

Relevant: Increasing employee engagement contributes to a better working environment and employee satisfaction.

Time-based: There is a 6-month window for completing this goal.

8. Balance Team Resources

“I’ll allocate team resources evenly and fairly across all departments by the end of three months. I want to avoid rivalry or tension between departments so our team can work together efficiently.”

Specific: The aim is to balance team resources equally and fairly across all departments.

Measurable: Ensure that each department has the same resources available.

Attainable: Balancing team resources is achievable if the leader accurately assesses each department’s needs.

Relevant: Allocating resources fairly and evenly is essential to maintain harmony within the team.

Time-based: The goal should be achieved by the end of three months.

9. Invest in Professional Training

“I’ll invest in professional development and training opportunities to upgrade the skills of our employees. Within 6 months, we can equip our team with the necessary tools to successfully manage changes and challenges within the workplace.”

Specific: The individual invests in professional development and employee training.

Measurable: You could count the number of employees who have been trained.

Attainable: This goal is achievable if the organization has the resources to invest in professional training.

Relevant: This is appropriate to change management, as it helps employees stay current with industry trends and technological advances.

Time-based: The statement is time-bound because it has an end date of 6 months.

10. Develop Leadership

“I’ll create a leadership development program for our mid-level and senior-level managers in four months. The program will include monthly seminars, books on leadership development, and coaching by top executives in the company.”

Specific: The goal outlines the parameters for a leadership development program.

Measurable: You can track the completion of each program element.

Attainable: The realistic timeline allows enough time to develop and implement a comprehensive program.

Relevant: This is an important goal for any company, as leadership directly impacts change management.

Time-based: The program should be implemented within four months.

11. Embrace Flexibility

“I want to offer employees more flexible work hours and remote options, starting with a pilot program in the following 6 months. I want to ensure that employees can make the most of their lives and have a better work-life balance.”

Specific: The SMART goal is explicit as it explains how to offer flexibility, starting with a pilot program.

Measurable: You could measure the number of participants in the pilot program.

Attainable: Offering more flexible work hours and remote options is possible.

Relevant: The goal is relevant to embracing flexibility for change management.

Time-based: The goal is expected to be completed within 6 months.

12. Create Support Channels

“I’ll create and facilitate support channels for employees to share their grievances, concerns, and suggestions regarding change management in three months. I want our employees to have a safe environment to express their feelings and ideas.”

Specific: The goal is clear and concise, detailing precisely the objective and how it will be reached.

Measurable: You can count the number of employees who use these support channels and the feedback they provide.

Attainable: This goal can be met by implementing a communication system that allows employees to share their thoughts and ideas.

Relevant: This is relevant to change management because it helps employees feel heard and respected.

Time-based: There is a three-month timeline for accomplishing the goal.

13. Upgrade Technology Platforms

“I will upgrade our technology platforms to the latest versions over 7 months. I want our employees to have access to the best and most up-to-date tools available, helping them be more efficient at work.”

Specific: This SMART statement explicitly details the exact action to be taken.

Measurable: Determine how many technology platforms have been upgraded.

Attainable: The realistic timeline allows sufficient time to upgrade the platforms.

Relevant: Upgrading technology platforms is necessary for employees to be more efficient.

Time-based: Seven months are required to achieve this goal.

Final Thoughts

Effectively managing change requires planning and goal setting. Using the SMART method will keep your goals clearly defined and achievable.

Through understanding and collaboration, organizations can successfully implement changes with positive outcomes.

Teams and individuals would finally be able to meet their desired results. So don’t just talk about change—make it happen by introducing SMART goals into your environment today.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.