12 SMART Goals Examples for Personal Trainers

Personal trainers must be well-versed in setting goals to succeed in their roles and responsibilities. Establishing SMART goals is essential when looking to progress in the fitness industry.

These types of goals can be helpful for personal trainers as they work with their clients to meet desired outcomes. In this post, we’ll look closely at some examples of SMART goals to become a more successful personal trainer.

What is a SMART Goal?

The SMART framework (Specific, Measurable, Attainable, Relevant, and Time-based) will enable personal trainers to create practical goals for success. Need more clarity?

Here is a deeper explanation of each SMART element:


Specificity is the foundation of successful goal setting as a personal trainer. To reach your most ambitious goals, you must clarify how you’ll achieve your goals and help keep your motivation high.

Furthermore, knowing precisely what you want to accomplish helps build confidence and creates an environment of self-awareness. You understand the steps needed to reach each goal, allowing an easier transition from one level to the next.


Measurable goals are vital for providing motivation and direction throughout the process. Without this criterion, there is no way of knowing how close someone is to success, making tangible results challenging.


It would be best if you were realistic about what you can accomplish. Aiming too high can often lead to disappointment while being too easy on yourself can lead to stagnation.

So consider your available time and energy and any potential barriers that may interfere with these objectives. By doing so, you can craft an action plan that meets your needs without being overwhelmed.


With goals that embody your core values, you’ll find yourself more inspired to reach them in times of hardship. It’s not enough just to set lofty ambitions; they must be relevant and help you stay on track.

Think about which aspects of life bring you joy and purpose. Make sure these values are reflected in your goals; otherwise, it may not be worth pursuing long term.


Creating and sticking to a timeline will keep you accountable on the journey to success. Since you can’t meet your goals overnight, having a deadline will prevent procrastination and steadily progress toward your ideal destination.

12 SMART Goals Examples for Personal Trainers

Here are 12 examples of SMART goals for personal trainers:

1. Increase Client Base

“I want to increase my client base by 10% within 7 months. To do this, I will review current marketing tactics and optimize them to reach a larger audience. I’ll also explore new marketing strategies, such as partnering with local businesses and offering discounts on services to attract more clients.”

Specific: The aim is to increase the client base by 10% within 7 months.

Measurable: This can be measured monthly to see the growth of your client base.

Attainable: Increasing the client base is possible if the right tactics are employed.

Relevant: This goal is vital to running a successful personal training business.

Time-based: Goal attainment is anticipated after 7 months.

2. Launch Fitness Program

“By the end of 8 months, I plan to launch a fitness program for my clients that teaches them how to exercise safely and effectively. The program will include information on proper form and exercises to target different muscle groups.”

Specific: This goal outlines what needs to be done (launch a fitness program) and when it should be completed (8 months).

Measurable: You could track your progress in creating the program, such as how many pieces of content you’ve created and how many exercises you’ve included.

Attainable: Launching a fitness program is achievable, especially with 8 months of planning and preparation.

Relevant: Creating a fitness program that teaches your clients proper form and exercises benefit their overall health.

Time-based: There is an 8-month end date to achieve success.

3. Enhance Client Satisfaction

“I commit to increasing client satisfaction ratings by 15% within 6 months. I want to implement a customer feedback survey and act on the results to ensure that clients receive the best quality experience.”

Specific: The SMART goal is well-defined, stating the objective and how it will be met.

Measurable: By implementing a customer feedback survey and acting on the results, satisfaction ratings can be monitored.

Attainable: This statement is achievable for a personal trainer with the right resources and commitment.

Relevant: Increasing client satisfaction is crucial for a personal trainer, as it ensures that clients receive the best quality experience.

Time-based: There is a 6-month timeline for goal completion.

4. Boost Referral Rate

“I will increase the referral rate of my personal training clients by 10% over the 9 months ahead. I’ll accomplish this by incentivizing referrals through discounts, tracking and monitoring referral success, and establishing a reward system for successful referrals.”

Specific: This goal outlines the exact percentage increase that is expected and what steps will be taken to meet it.

Measurable: Track referrals with a client referral tracking system to accurately measure the success of referrals and whether they have met the goal.

Attainable: The 9-month deadline allows for a steady increase in referral rate and should be feasible to achieve.

Relevant: Increasing referrals benefits the personal trainer since it will grow their business.

Time-based: The statement has a set timeline of 9 months for success.

5. Improve Training Quality

“For three months, I will improve training quality by creating customized training plans for each client and giving feedback on their progress. I want my clients to feel they’re getting the best value for their money.”

Specific: You will create customized training plans and give feedback to improve the quality of your training.

Measurable: You can check how many clients improve their performance over three months.

Attainable: Creating tailored training plans and giving feedback is absolutely doable.

Relevant: This SMART goal is relevant to improving the quality of your services as a personal trainer.

Time-based: Three months are needed to accomplish the goal.

6. Upgrade Equipment and Space

“I will upgrade my current equipment and create a comfortable workout space for clients. By the end of 9 months, I aim to have purchased new machines or tools to expand my current offerings. I also want to ensure the space is inviting, clean, and provides enough room for private workouts.”

Specific: The plan is to improve the gym space and workout sessions.

Measurable: This can be evaluated after 9 months of upgrading and purchasing new machines.

Attainable: It is realistic to acquire tools and spruce up the space within the provided time frame.

Relevant: Creating a comfortable space for clients can help them feel more confident and motivated.

Time-based: You have a 9-month window to reach this particular goal.

7. Increase Your Credentials

“I’ll obtain three additional specialized certifications in personal training and nutrition by the end of next year. That will help me stay on top of the latest industry trends and give me an edge in the competitive personal training market.”

Specific: The goal is to obtain three certifications in a year.

Measurable: You can measure the successful completion of the certifications.

Attainable: Obtaining three certifications in a year is possible if you invest the time and effort.

Relevant: This will encourage you to remain competitive and knowledgeable in personal training and nutrition.

Time-based: There is a timeline of one year to reach success.

8. Develop Professional Network

“I will connect with 10 new professionals in the fitness industry by the end of four months. I plan to attend professional conferences and connect with other trainers through social media platforms.”

Specific: The goal is explicit because it details how you will connect with professionals to develop your network.

Measurable: The personal trainer can track the number of new professionals they connect with.

Attainable: Connecting with 10 new professionals in four months is doable with the right amount of effort.

Relevant: This is pertinent to building a professional network.

Time-based: You have four months to accomplish this SMART statement.

9. Expand Fitness Knowledge

“Over the course of 12 months, I will complete two in-depth fitness education courses to deepen my knowledge base and stay updated on the latest trends and techniques in the fitness field.”

Specific: You’ll aim to complete two in-depth fitness education courses.

Measurable: The trainer can determine how many classes they’ve finished.

Attainable: The statement is possible because the person has a full year to complete the courses.

Relevant: This is appropriate because it will allow you to stay informed about fitness trends and techniques.

Time-based: You have 12 whole months to achieve the goal.

10. Create a Non-Gym Option

“I want to create an alternative to the traditional gym setting within 5 months. I’ll make sure that this option is available to all clients, regardless of their preferences or physical condition. This could be an outdoor program, yoga class, or a more specialized fitness program.”

Specific: You know what to do—create an alternative workout option.

Measurable: Make sure your alternative option is accessible to all clients.

Attainable: The timeline for this goal is achievable with enough planning and effort.

Relevant: This goal is related to providing a variety of exercise and workout options for your clients.

Time-based: You should have the new option up and running within 5 months.

11. Streamline Scheduling Processes

“I want to streamline our scheduling processes by implementing a cloud-based system for all clients in three months. That way, everyone is on the same page and knows when meetings will be held and what needs to be submitted.”

Specific: The aim is to streamline scheduling by implementing a cloud-based system.

Measurable: You can count the number of clients who have adopted the system.

Attainable: This is possible if the personal trainer has access to the necessary resources and time.

Relevant: This goal relates to your desire to streamline scheduling processes.

Time-based: The SMART goal should be met within three months.

12. Improve Social Media Presence

“I want to improve my personal training business’ social media presence by increasing our followers and engaging with new customers. Within four months, I want to have at least 500 followers across all social media platforms and be involved in weekly online conversations.”

Specific: This goal outlines what you need to do (increase followers and engage with customers) and how long it should take (within four months).

Measurable: You can measure the number of followers you gain and the number of conversations you engage in.

Attainable: Increasing your social media presence within four months is feasible.

Relevant: Making your presence known on social media will boost your personal training business.

Time-based: Four months are required to accomplish this goal.

Final Thoughts

Personal trainers can use the SMART method to guide their practice and reach their full potential. This framework provides structure and allows trainers to work more efficiently, freeing time for meaningful activities.

They’ll be able to organize their resources better and maximize success. With the goals listed above, personal trainers can discover creative ways to reach their dreams confidently.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.