13 SMART Goals Examples for Crisis Management

In the face of a crisis, it would be best to have a robust strategy in place. The SMART framework can allow organizations to respond quickly and efficiently to emergencies.

By creating SMART goals, companies will be better prepared for crises. These goals are part of a proactive approach to crisis management, which can reduce the impact of an event before it happens.

This article will explore some examples of SMART goals for successful crisis management. You will have valuable guidance and structure when navigating a crisis.

What is a SMART Goal?

The SMART (Specific, Measurable, Attainable, Relevant, Time-based) framework will enable you to create effective goals for crisis management. Want more clarity?

Here is a deeper explanation of each SMART criterion:


Having precise targets in mind will allow you to allocate resources better and prioritize tasks accordingly. You’ll also better understand what success looks like so that you can measure progress along the way.

Plus, having defined metrics will enable stakeholders within the organization to stay informed on developments throughout the process.


By implementing measurable goals, those responsible for crisis management can track progress and make adjustments. For businesses, this means having concrete benchmarks with results that can be evaluated against established parameters.

This can help organizations respond quickly when faced with unexpected challenges, enabling them to make informed decisions about how best to handle the situation.


When setting your goals, try to be as realistic as possible. You want to actually reach the goals you set for yourself. Remember that no one is perfect, and it’s OK if you don’t always meet your expectations every single time. The key is to be realistic and honest about what you can handle.


Developing relevant goals that align with your personal values can help get you going again, providing you with an anchor that will keep pushing you forward even in times of difficulty.

By pursuing clear goals that reflect what is close to your heart, you will lead a more meaningful life than ever before.


The journey to success can be long and arduous, but having a specific time frame can help you stay accountable. By setting your timeline, you will have the structure necessary to progress steadily toward achieving your dreams.

13 SMART Goals Examples for Crisis Management

Let’s take a look at 13 examples of SMART goals for crisis management:

1. Establish Protocols

“I will create communication protocols to manage any potential crises in the workplace within two months. This plan will include steps on identifying a crisis and responding to it, and who should be contacted in the event of an emergency.”

Specific: The SMART goal is explicit because it describes the protocols needed to manage crises in the workplace.

Measurable: The person can track the completion of the protocols within two months.

Attainable: Creating communication protocols in this time frame is definitely possible.

Relevant: This goal is relevant to establishing protocols for crisis management.

Time-based: Goal achievement is expected within two months.

2. Create Emergency Fund

“By the end of 5 months, I will create an emergency fund to handle crises. The fund will be protected from future budget cuts and managed to maximize the benefit for employees, customers, and stakeholders.”

Specific: The goal specifies creating an emergency fund and provides details about how it will be managed and protected.

Measurable: The company can track whether or not the emergency fund was created and how it impacts employees, customers, and stakeholders.

Attainable: This can be reached by setting aside a portion of the budget for an emergency fund.

Relevant: This statement is pertinent to crisis management because it ensures that the company will have resources available to handle unforeseen events.

Time-based: You have a 5-month end date for goal completion.

3. Develop Clear Communication Plan

“To keep everyone in the organization informed about developments and policy changes, I will develop a robust communication plan within 6 months. The plan will include regular emails, webinars, and other communication methods to keep everyone in the loop.”

Specific: This goal clearly outlines what needs to be done (developing a communication plan) and how long it should take (within 6 months).

Measurable: You could track how many emails, webinars, and other communications have been sent out.

Attainable: Establishing a communication plan is absolutely doable.

Relevant: Your team needs to be informed about any changes or updates during a crisis.

Time-based: Success is anticipated after 6 whole months.

4. Identify Key Staff

“By the end of three weeks, I will identify key staff members and delegates responsible for implementing crisis management protocols during emergencies. The contact list will provide timely responses to any crisis situation.”

Specific: You know precisely what is expected—create a contact list to identify key staff members.

Measurable: Count how many staff members you have identified over time.

Attainable: This SMART goal is feasible with sufficient research and effort.

Relevant: Creating this list is crucial to respond efficiently to a crisis.

Time-based: You should have your contact list ready within three weeks.

5. Assess Available Resources

“I will review the available resources in our crisis management to identify gaps or weaknesses for 6 months. The assessment will enable us to reallocate resources and update our procedures accordingly.”

Specific: This is explicit because you’ll review the available resources to identify any gaps or weaknesses within the crisis management.

Measurable: Ensure that all resources are reviewed thoroughly and any gaps or weaknesses are discovered.

Attainable: This goal is achievable if the team reviews the available resources correctly and takes the time to update procedures accordingly.

Relevant: Assessing available resources is critical for any team wanting to be well-prepared in a crisis.

Time-based: Six months are required to accomplish this particular goal.

6. Establish Disaster Recovery Plan

“I will create and implement a comprehensive disaster recovery plan for our organization by the end of 9 months. I want the plan to cover all potential disasters, including natural disasters, cyberattacks, and data breaches.”

Specific: This goal is clear because it calls for creating a comprehensive disaster recovery plan.

Measurable: You should make sure all potential disasters are taken into consideration.

Attainable: The statement is feasible if the individual takes the time to research, create, and implement a comprehensive disaster recovery plan.

Relevant: Given the ever-present threat of disasters, this goal is essential for any organization.

Time-based: There is a 9-month time frame for reaching success.

7. Leverage Technology

technology tools

“To ensure our team has the most efficient tools and processes in place, I’m going to introduce new technology for our internal communication and project management in 6 months. I want our team to collaborate effectively no matter where they are.”

Specific: This goal is focused on introducing new technology to increase productivity.

Measurable: You can determine success by the number of tools and processes developed in 6 months.

Attainable: Introducing new technology requires effort but isn’t impossible.

Relevant: Technology can help teams collaborate more effectively and remain productive during crises.

Time-based: The goal is set to be attained in 6 months.

8. Analyze Risk and Opportunity

“I will analyze the current crisis from all angles to identify potential risks or opportunities. I’ll review the existing processes and procedures to determine if any changes need to be made for the next 5 months.

Specific: The statement clearly outlines what the person needs to do and the timeline for completing it.

Measurable: You can track the number of risks and opportunities identified.

Attainable: Given the 5-month time frame, it is realistic for someone to analyze the existing processes and identify any potential risks or opportunities.

Relevant: This is pertinent to the person’s current crisis, as understanding potential risks and opportunities are essential to managing it effectively.

Time-based: There is a 5-month deadline for completing the objectives.

9. Secure Critical Infrastructure

“I want to keep our critical infrastructure secured from potential threats within 7 months. That includes physical and digital security measures to protect data, systems, and any other sensitive resources that could be compromised.”

Specific: The aim is to protect critical infrastructure from potential threats.

Measurable: Physical and digital security measures will be taken to protect data, systems, and other sensitive resources.

Attainable: This is doable within the given deadline if given the necessary resources.

Relevant: This goal is appropriate for any organization that wants to secure its infrastructure from threats.

Time-based: Goal attainment will be met within 7 months.

10. Anticipate and Prepare for Crises

“For 8 months, I want to create a crisis plan that includes detailed scenarios and solutions for handling unexpected situations. I aim to have this plan ready for effective implementation before any crisis hits.”

Specific: The individual aims to create a crisis plan with detailed scenarios and solutions for unexpected situations.

Measurable: Regularly check how close your crisis plan is to being completed.

Attainable: This is possible as long as the individual dedicates 8 months of planning and preparation.

Relevant: This SMART statement is applicable because it helps teams anticipate and prepare for crises.

Time-based: The goal is time-bound because it has a specific end date of 8 months.

11. Enhance Team Collaboration

“I’ll create an environment where teams are encouraged to work together and collaborate more in two months. I want everyone to have the opportunity to learn from one another and support each other, so I’ll set up quarterly team-building activities and plan regular group discussions.”

Specific: This goal is well-defined because it includes an actionable plan to encourage collaboration within the team.

Measurable: Observe how team members interact and communicate with one another.

Attainable: Creating an environment where teams can collaborate more is feasible in two months.

Relevant: Team collaboration is critical to successful outcomes in any organization.

Time-based: Two months are required to accomplish the goal.

12. Understand Impact on Stakeholders

“To keep our stakeholders informed and engaged through any crises, I’ll create a team that is in charge of understanding the impact on them, keeping them updated, and responding to their concerns. These efforts will be monitored for effectiveness within two months of implementation.”

Specific: A team will be created to understand and monitor the impact on stakeholders.

Measurable: You could measure the team’s effectiveness by assessing the satisfaction levels of stakeholders.

Attainable: This is possible with the right resources and staffing in place.

Relevant: The goal is vital as it ensures that stakeholders remain informed and engaged through crises.

Time-based: There is a two-month timeline to monitor effectiveness.

13. Foster Creativity for Solutions

“I want to promote creativity and out-of-the-box thinking in the workplace. To do this, I’ll create a space for employees to devise creative solutions to problems during a crisis within two months. I will encourage employees to share ideas, suggest changes and help brainstorm solutions to crises.”

Specific: The goal statement is clear about what will be done and when it will be met.

Measurable: You could count how many creative solutions have been proposed.

Attainable: This is achievable because it encourages employees to think outside the box and develop creative solutions.

Relevant: This goal relates to fostering an innovative environment during tough times.

Time-based: Two months are needed to attain this particular goal.

Final Thoughts

Crisis management is best served using a detailed roadmap. The SMART method is a powerful tool that provides the goal-setting guidance necessary to achieve organizational success.

Whatever steps you take, remember to have well-thought-out solutions when handling crises. You’ll finally foster preparedness and maintain forward progress as you work to bring any situations back under control.

Photo of author

Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.