Top 11 SMART Goals for Real Estate Agents

It’s no secret that being a real estate agent requires a lot of work. In addition to listing and selling properties, agents must keep up with the latest trends, research, and adjust to the ever-changing market.

But how can you be sure you’re doing everything necessary to be a successful real estate agent?

That’s where developing SMART goals will assist you in constantly improving your skills. This post will cover 11 SMART goals for real estate agents to boost their performance at work.

What is a SMART Goal?

SMART goals allow you to attain your real estate objectives, both long-term and short-term. For those unaware, SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-based.


Your SMART goals must always be specific. A well-defined goal will ensure you direct the right efforts to where it matters most. This could entail narrowing down your goal into smaller tasks. Doing so will ensure you understand the next steps.


Evaluating your progress over time can motivate you to stay dedicated. You’ll have a less likely chance of losing motivation on your goal-attainment journey. Hence, all SMART goals should ideally be measurable.


It can be discouraging to constantly feel like we’re falling short of our goals, especially if they seem impossible. That’s why it’s essential to set realistic goals within your capabilities. But that doesn’t mean you should make your goals too easy; try to find the happy medium between challenging and achievable.


Make sure your SMART goals fit in with your long-term objectives in real estate. They should align with your overall mission and values. Doing so will encourage you to be a successful real estate agent.


Using the SMART method involves pursuing goals within a time frame. This will prevent procrastination while creating a feeling of urgency to progress toward your objectives. Eventually, you’ll be able to turn your dreams into reality.

11 SMART Goals for Real Estate Agents

Let’s check out several examples of SMART goals for real estate agents:

1. Close More Deals

SMART Goal: I’ll increase my closing rate by 10% within 6 months. To accomplish this, I will be proactive in my lead tracking, follow-up, and negotiation processes. I’ll also focus on creating relationships with clients to ensure they have a positive experience.

  • Specific: This is specific because the person has outlined how they plan to increase their closing rate by 10%.
  • Measurable: Evaluate goal progress by tracking the number of deals closed compared to the target.
  • Attainable: The agent has identified a realistic timeline to increase their closing rate.
  • Relevant: Increasing the closing rate is essential for any real estate agent, so this is a reasonable goal.
  • Time-based: Completion of this goal is expected after 6 months.

2. Master the Art of Negotiation

SMART Goal: I will become an expert negotiator by taking courses, joining a club or association, and attending workshops. My goal is to accurately assess and successfully close deals within 5 months.

  • Specific: The goal states the objective, what will be done to achieve it, and the deadline.
  • Measurable: You could measure success by the accuracy of the negotiations and the number of deals closed.
  • Attainable: This goal is achievable with the right amount of effort and dedication.
  • Relevant: Negotiation skills are essential for successful real estate agents.
  • Time-based: This goal must be completed within 5 months.

3. Expand Your Network

SMART Goal: I will attend at least two real estate-related events each month and introduce myself to at least 5 new contacts each time. I’ll also follow up with each of them within three working days to start building relationships.

  • Specific: The individual aims to attend two real estate-related events each month and introduce themselves to at least 5 new contacts.
  • Measurable: You will attend two events and introduce yourself to five new contacts each time.
  • Attainable: This is reachable because the agent is taking action to expand their network.
  • Relevant: The goal is appropriate because it addresses the need for real estate agents to build relationships with potential clients.
  • Time-based: This is time-bound because the individual must take action within three working days of meeting new contacts.

4. Improve Online Presence

SMART Goal: During the next three weeks, I’ll spend one hour each day to increase my online presence. This will be done by engaging in meaningful conversations on social media, creating new content for my blog and website, and ensuring I’m visible on all relevant channels.

  • Specific: This goal is to increase online presence by creating content and engaging with people.
  • Measurable: This can be gauged by the amount of time spent on activities that increase online presence.
  • Attainable: Increasing your presence online is achievable with a little effort every day.
  • Relevant: With the evolution of online marketing, real estate agents need to establish a solid presence.
  • Time-based: This goal has a three-week time frame to complete.

5. Become More Organized

SMART Goal: I want to become more organized by creating and following a weekly task list. I’ll break down each day into manageable tasks, prioritize them, and set realistic goals for their completion. I’ll also ensure I stay on track by keeping a daily log of my progress.

  • Specific: Developing a weekly task list and keeping daily logs are concrete actions.
  • Measurable: You could verify progress using tasks completed or days checked off your log.
  • Attainable: If you create realistic goals and stick to your list, this goal is achievable.
  • Relevant: Being more organized is an integral part of success for real estate agents.
  • Time-based: You will give yourself a three-week timeline to achieve your goal.

6. Manage Time More Efficiently

SMART Goal: I’ll strive to achieve better time management in the workplace by recording and analyzing my daily activities over a four-month period. Based on the results, I will develop a plan to help me prioritize tasks, delegate more efficiently, and minimize distractions.

  • Specific: You will achieve better time management by recording and analyzing daily activities.
  • Measurable: The real estate agent will confirm progress by tracking their activities over four months.
  • Attainable: This is achievable since the individual can track their progress and adjust accordingly.
  • Relevant: The goal is appropriate because efficient time management is crucial for agents.
  • Time-based: Goal achievement will be met over the course of four months.

7. Educate Clients on Real Estate

SMART Goal: I will create an informational website for my clients that outlines the real estate process from beginning to end. This will help them understand the intricacies of the process and give them an idea of what to expect. I’ll have the website up and running within two months.

  • Specific: The statement is explicit in that it involves creating an informational website.
  • Measurable: You can track success by determining if the website is up and running within two months.
  • Attainable: This goal is achievable, given the resources required to create an informational website are available.
  • Relevant: This relates to educating clients on the details of the real estate process.
  • Time-based: The goal is expected to be completed within two months.

8. Build Quality Relationships

SMART Goal: I’ll build and maintain quality relationships with clients by responding to communication within 24 hours, setting aside time for weekly check-ins to discuss their real estate needs, and offering exceptional service. Within 12 months, I’ll strive to become a trusted resource for my clients.

  • Specific: The goal is clear. The individual knows they need to build and maintain quality relationships with clients.
  • Measurable: The person will determine their progress by following the three listed actions.
  • Attainable: This is realistic and achievable with time and intentional effort.
  • Relevant: The goal is appropriate for the person’s desire to build quality client relationships.
  • Time-based: Goal completion will be met within 12 months.

9. Use Social Media to Reach New Clients

social media

SMART Goal: I’ll create new social media accounts and post one engaging piece of content every day for two months. I will also actively engage with potential clients on these platforms.

  • Specific: You will aim to create new social media accounts and post one piece of content every day.
  • Measurable: The goal is measurable because it sets a specific number of daily posts.
  • Attainable: This is attainable by taking active steps to create and post content on social media.
  • Relevant: This statement is pertinent to the agent’s role because it helps them find new clients.
  • Time-based: There is a two-month time frame for meeting this goal.

10. Stay On Top of Housing Market Trends

SMART Goal: I want to stay informed of the latest housing market trends, including shifts in home prices, supply and demand in my local market, mortgage rates, and other relevant data. To do this, I will read industry publications monthly and attend at least two real estate conferences within the next year.

  • Specific: The SMART goal outlines precisely what the individual wants to do and by when.
  • Measurable: Track your reading habits or attendance records of conferences and events.
  • Attainable: Reading monthly industry publications and attending real estate conferences are achievable.
  • Relevant: This is relevant because the real estate professional needs to stay up-to-date to remain competitive.
  • Time-based: The goal should ideally be completed within the following year.

11. Utilize Technology to Work Smart

SMART Goal: The real estate agent will become proficient in using technological tools such as web-based software, CRM platforms, and digital marketing tools for the following three months. They will set aside at least two hours each day to learn new technology and software and practice using them.

  • Specific: The real estate agent will become proficient in using web-based software, CRM platforms, and digital marketing tools.
  • Measurable: Progress can be tracked by the number of hours dedicated to learning and practicing.
  • Attainable: With dedication and focus, becoming familiar with new technology can be easily achievable.
  • Relevant: Using technology to develop a competitive edge in the real estate market can help agents succeed.
  • Time-based: The goal is time-bound for three whole months.

Final Thoughts

To succeed in the real estate industry, you must sharpen your communication skills, build a strong network, and constantly grow your knowledge.

Using these SMART goals for real estate agents will expand your capabilities. You’ll push yourself to new performance levels and ensure you’re always making daily progress.

There is no greater satisfaction than achieving your lifelong dreams. And remember to enjoy the journey as you go. Success will no longer be far from reach.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.