12 SMART Goals Examples for Building Trust

Building trust is crucial for successful relationships, both personal and professional. Whether it’s a new business partner or a colleague you’ve been working with for years, setting SMART goals can help establish an environment of trust.

But how do you know what SMART goals to set? In this article, we will be exploring 12 examples of SMART goals that are perfect for building trust.

What is a SMART Goal?

The SMART framework will enable you to develop practical goals for building trust. For those not in the know, SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-based.

Here is a deeper explanation of each SMART criterion:


Cultivating trust is a crucial skill for anybody to master, as it involves having the courage and confidence to pursue your ambitions. But you’re likely to hit a dead end if you don’t have well-defined goals.

Clearly defining what constitutes success for each step will help you maintain focus throughout the task. There will be a sense of satisfaction once it has been completed successfully.


You must set measurable goals if you want the most out of your efforts and get the desired result. Building trust without having concrete goals can lead to further problems down the line. It would be nearly impossible to assess whether you’ve hit your target.


Rather than immediately jumping into goal-setting mode and designing grandiose plans right away, take some time to reflect on your current skill levels. Consider the resources available now—do you have enough manpower and commitment? Resolving these questions will push you closer to success.


Having goals that align with your values is essential to reaching your dreams. When your goals reflect your core beliefs and principles, you’ll be able to push on even in the face of adversity.

That could be things like family, health, or happiness. Once you’ve identified these personal values, it’s time to start developing goals based on them.


A specific timeline should include milestones and end dates for your ideal outcomes. Without one, procrastination is easy to slip into, and goals could remain unmet. So ensure you chunk the goal into smaller parts with mini-deadlines to become energized and accountable.

12 SMART Goals Examples for Building Trust

Let’s take a look at 12 examples of SMART goals for building trust:

1. Communicate Clearly

“I will ensure that all communications are done clearly and concisely so everyone is on the same page and there are no misunderstandings. By the end of four months, my team will be able to communicate effectively and efficiently with each other.”

Specific: This goal is explicit because it describes a way to improve communication.

Measurable: You can track whether conversations with the team have become more efficient.

Attainable: The goal is feasible as you are given four months to improve communication.

Relevant: Team communication is essential to trust, making this goal suitable.

Time-based: Achievement of this goal is expected after four months.

2. Keep Promises

“I aim to have a track record of consistently following through on my promises for this quarter. I want to build trust by being reliable, so making sure I fulfill commitments and expectations is a priority.”

Specific: The statement is well-defined, detailing the objective and how it will be reached.

Measurable: You can evaluate success by checking whether promises are followed through.

Attainable: This goal can be accomplished by being conscious of commitments and expectations.

Relevant: This is relevant to cultivating trust because it demonstrates reliability.

Time-based: You have a one-quarter deadline to achieve success.

3. Demonstrate Integrity

“To demonstrate integrity, I will model ethical behavior and fairness in all my interactions within three months. I want to ensure that I’m committed to doing the right thing, even when it’s difficult.”

Specific: This SMART goal requires you to model ethical behavior and fairness in all your interactions.

Measurable: You can note how many interactions you have had and how often your actions reflect integrity.

Attainable: It is possible to make sure that all your interactions show integrity.

Relevant: Demonstrating integrity is essential in gaining the trust of others.

Time-based: You’ll be able to show your commitment within three months.

4. Be More Responsive

“I’ll listen to customer feedback and respond within 24 hours by the end of two months. I want to ensure our customers are heard and their concerns are addressed promptly.”

Specific: You have precise actions available—listening to customer feedback and responding within 24 hours.

Measurable: Ensure you mark each response to customer feedback as completed.

Attainable: This is a reasonable goal that can be achieved within the allotted time frame.

Relevant: This goal relates to your primary objective of building trust.

Time-based: You should anticipate goal completion within two months.

5. Be Open to Feedback

“I want to create an environment where everyone feels heard and respected. I’ll make sure to proactively ask for feedback from team members at least once a month and take action to address any concerns they have.”

Specific: The goal is straightforward because the person aims to create an environment where everyone feels heard and respected.

Measurable: You should ask for feedback from your team at least once a month.

Attainable: It’s possible to proactively foster an environment where everyone is heard and respected.

Relevant: Creating a positive atmosphere in the workplace is vital to building trust with team members.

Time-based: Consider this goal as ongoing; you’ll pursue it monthly.

feedback goal setting

6. Respect Boundaries

“I’ll make sure everyone in the team understands and respects each other’s boundaries within two months. This starts with me setting a good example and ensuring I don’t cross any lines when interacting with my colleagues.”

Specific: This goal states what needs to be done and when it needs to be completed.

Measurable: You could determine success by surveying team members to see if they understand and respect each other’s boundaries.

Attainable: The timeline is doable and ensures it can be completed within two months.

Relevant: This is important for creating a safe and trusting team environment.

Time-based: You have a two-month end date for completion.

7. Acknowledge Accomplishments

“I will recognize employee accomplishments with a formal award system and acknowledge recognition at team meetings every quarter.”

Specific: The goal is easy to understand. The individual knows they need to set up a formal award system and recognize accomplishments every quarter.

Measurable: You’ll recognize accomplishments at team meetings every quarter, which provides a precise measure of success.

Attainable: This is achievable if given the necessary resources and time.

Relevant: The goal is appropriate for the individual’s desire to build trust with their team.

Time-based: Accomplishments will be acknowledged every quarter.

8. Foster Collaboration

“I’ll strive to focus on using collaborative tools to ensure that everyone can easily connect and communicate with each other. By the end of three months, I’ll have identified and implemented these tools to enable everyone to work together seamlessly.”

Specific: The aim here is to foster collaboration by using collaborative tools.

Measurable: Analyze the team’s collaboration and communication success rate each month.

Attainable: Identifying and implementing collaborative tools in three months is realistic.

Relevant: Collaboration is critical to achieving team goals and objectives.

Time-based: The goal has a set timeline of three months.

9. Express Gratitude

“I’ll incorporate opportunities to express gratitude throughout the workplace over the next quarter. I hope that everyone feels valued and respected at work.”

Specific: The SMART statement is about finding ways to express gratitude in the workplace.

Measurable: Incorporating gratitude can be evaluated by counting how many times it is expressed.

Attainable: This is achievable since there are many ways to express gratitude in the workplace.

Relevant: Expressing gratitude will encourage trust in the workplace.

Time-based: There is a deadline of one quarter for this particular goal.

10. Offer Support When Needed

“I want to create a service that offers more support to employees when they need it in 5 months. I’ll introduce a mentoring program, provide access to counseling services, and create an open environment where employees feel comfortable asking for help.”

Specific: The goal is explicit because it outlines how the person will create a service to offer more support to employees.

Measurable: You could monitor the effectiveness of the service by tracking how many employees use it.

Attainable: Offering support to employees is absolutely doable within 5 months.

Relevant: This goal relates to creating a more supportive environment for employees.

Time-based: Goal attainment is expected after 5 months.

11. Create a Positive Environment

“Within two months, I want to create a positive environment for my team where everyone feels comfortable and safe to express their ideas and opinions. I will foster respect, trust, and collaboration where people can thrive and be their best selves.”

Specific: This goal outlines the desired environment, as well as its duration.

Measurable: You can check if people in your team feel comfortable and safe expressing their ideas and opinions.

Attainable: Encouraging a positive environment is definitely possible in two months.

Relevant: A positive environment is essential for people to thrive and perform at their best.

Time-based: Two months are required to accomplish success.

12. Practice Active Listening

“I’ll work to listen actively and attentively to others, responding thoughtfully to understand their perspective. I want people to feel like their opinions are heard and respected. I will practice this skill in all my interactions with others for three months.”

Specific: The individual aims to practice active listening in their interactions with others.

Measurable: You’ll be able to gauge their progress through feedback from others.

Attainable: This is realistic because it involves developing a skill over time.

Relevant: The goal is pertinent to building trust in the workplace because it shows respect and understanding.

Time-based: The goal is time-bound because it has a specific end date of three months.

Final Thoughts

The SMART method is a powerful tool for building trust in any relationship. Setting practical goals allows people to explore their potential and develop meaningful connections with those around them.

As you move forward in your past and present relationships, remember that trust must be earned through hard work and dedication.

Evaluate your current situation and use the examples to stay hyper-focused. You’ll finally do everything necessary to succeed in all areas of life.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.