13 Examples of SMART Goals for Innovation

Innovation is all about bringing something new and creative to a business or organization. Developing SMART goals allows you to focus on creating a clear blueprint for reaching your dreams.

Achieving these goals can help drive innovation and ensure your team remains motivated and productive over time. In this article, we will cover several examples of SMART goals for innovation.

What is a SMART Goal?

The SMART (Specific, Measurable, Attainable, Relevant, Time-based) framework will enable you to establish goals for innovation.

Still confused? Here is a deep dive into each SMART criterion:


The more precise your goals for innovation are, the greater your chances of reaching them. Setting well-defined goals provides a blueprint for innovation efforts that can guide decision making.

Ambiguous goals are challenging because they lack direction. So if you want your business to succeed, specificity is key.


Measurable goals provide a clear target for your team and help them understand what success looks like in concrete terms. Without this criterion, it’s easy for individuals or groups to get sidetracked or lose focus on what they’re trying to accomplish.


When developing goals for innovation, try to be as realistic as possible. Having lofty aspirations can lead to frustration and disappointment, ultimately hindering the organization’s growth. So make sure your resources are allocated efficiently to meet these objectives.


Creating relevant goals aligning with your personal values is a crucial step to greatness. It keeps you working towards something that truly matters to you, inspiring you during tough times. You’ll be able to push forward despite obstacles.


A timeline enables you to prioritize tasks based on their importance level. When you have a deadline looming over your head, it’s much easier to determine which tasks require immediate attention and which can be put off. You’ll stay accountable and make efficient use of your time.

13 Examples of SMART Goals for Innovation

Let’s take a look at 13 SMART goals examples for innovation:

1. Develop New Products

“To stay competitive, I’ll create a new product line with innovative features to meet customer needs within 9 months. I want to ensure our products are competitive and relevant in the ever-changing marketplace.”

Specific: The SMART statement is to create a new product line within 9 months.

Measurable: The progress of the product line can be evaluated in terms of milestones and deadlines.

Attainable: Developing products is feasible if the necessary resources are available.

Relevant: This goal is appropriate because the product line will be competitive and meet customer needs.

Time-based: Completion of this goal is expected after 9 months.

2. Embrace Change Better

“I will strive to create a corporate culture encouraging innovation and change. I want to provide guidance on embracing and incorporating change into our operations by the end of 6 months.”

Specific: Identify how to create a corporate culture that encourages change.

Measurable: Define how you can embrace and incorporate change into corporate operations.

Attainable: Creating a culture takes time and effort, but it is achievable with the right approach.

Relevant: This statement is suitable for the overall mission of your business.

Time-based: Goal achievement is expected within 6 months.

3. Increase Market Share

“I will aim to increase the market share of our products in three existing markets by 5% over the next 10 months. This is important to our company’s growth and profitability, so I will use all available resources to ensure its success.”

Specific: The aim is explicit as it outlines the exact plan and end result to increase market share.

Measurable: You should track the market share for these three markets every month.

Attainable: A 5% market share increase is possible within the given time frame.

Relevant: This SMART goal is pertinent to the company’s growth and profitability.

Time-based: Ten months are required to accomplish success.

4. Create Collaborative Workplace

“I want to create an environment of collaboration by establishing a working group to identify areas in the workplace within four months. That should help promote team building and communication, improve morale, and increase efficiency.”

Specific: The goal is precise because it describes creating a more collaborative workplace.

Measurable: The group can measure the level of collaboration among employees.

Attainable: Encouraging a more collaborative environment is absolutely doable.

Relevant: This statement applies to creating an inclusive workplace.

Time-based: You have a four-month end date to achieve lasting success.

5. Enhance Customer Experiences

“I’ll work to improve customer experiences by providing them with a platform to voice their comments, complaints, and suggestions within two months. I also want to include new features in our services to improve customer satisfaction.”

Specific: The aim is to provide customers with a platform to voice their comments and to include new features to enhance overall customer satisfaction.

Measurable: You can check customer satisfaction through surveys or feedback forms.

Attainable: This statement is doable if given the necessary resources and time.

Relevant: Recognize that improving customer service is vital to business innovation.

Time-based: Goal attainment will be met within two months.

6. Explore Technology Solutions

“I will use the resources available to me to research and explore technology solutions that can help optimize our workflow. I expect to have three solutions implemented, such as live chats or AI tools, over the following 7 months.”

Specific: The goal is well-defined, detailing the objective and how it will be reached.

Measurable: Ensure you count the number of technology solutions that have been implemented.

Attainable: This is feasible if the resources necessary to research and explore technologies are available.

Relevant: The statement is applicable because it will help optimize workflow, which results in improved productivity.

Time-based: You want to achieve success after 7 whole months.

7. Build Employee Skills

“I want to create a culture that values learning, so I’ll implement training programs in areas like problem solving, teamwork, and communication to help our employees improve their jobs within 6 months.”

Specific: This goal identifies the areas that need training and the completion timeline.

Measurable: You can track the number of sessions that have been completed, participants in each program, and other metrics.

Attainable: Creating training programs and implementing them is something that can be done within 6 months.

Relevant: Improving employees’ skills will make them better at their jobs and build a culture that values learning.

Time-based: There is a 6-month deadline for goal completion.

learning a new skill

8. Measure Impact of Initiatives

“Within three months, I’ll track the impact of all innovation initiatives taken in our workplace to evaluate success. I look forward to seeing how many of these initiatives have positively impacted employee morale, productivity, and overall performance.”

Specific: The SMART goal describes what is to be done and when.

Measurable: You can measure the impact of initiatives through employee surveys, data collection, and other feedback.

Attainable: It is possible to gauge the impact of initiatives within three months.

Relevant: This is important for understanding an initiative’s success or failure.

Time-based: The goal has a three-month window for achievement.

9. Network With Other Companies

“I’ll nurture relationships with two other organizations in the same industry by setting up meetings and attending events within three months. That will help us learn from these organizations, creating new opportunities for solutions to current challenges.”

Specific: The statement is easy to understand, outlining precisely what needs to be done.

Measurable: The number of meetings and events attended can be tracked to gauge progress.

Attainable: This goal is feasible by building relationships with other companies in the industry.

Relevant: This is relevant to innovation because networking helps the organization stay updated with industry trends and knowledge.

Time-based: Three whole months are needed for goal attainment.

10. Think Beyond Current Markets

“I want to identify and explore 5 new international markets in the next 8 months. I hope to capitalize on global trends that can be leveraged to reach new revenue opportunities.”

Specific: This is specific since the person will look for 5 new international markets.

Measurable: Make sure you jot down the 5 markets you explore and be mindful of global trends.

Attainable: This SMART goal is possible if you take the time to explore and capitalize on global trends.

Relevant: Exploring new markets is essential for any business wanting to expand its reach and stay innovative.

Time-based: Success is anticipated within 8 months.

11. Promote Creativity

“I will create and promote a culture of creativity by incentivizing employees to suggest new ideas. My aim is to have at least 5 creative ideas from each department by the end of 6 months.”

Specific: This goal is specific regarding what needs to be done (create and promote a culture of creativity) and how many ideas are expected from every department.

Measurable: Count the number of ideas each department suggests within a given timeline.

Attainable: A culture of creativity and incentivizing employees to suggest ideas is possible.

Relevant: Promoting creativity encourages innovation in the workplace and helps keep employees motivated.

Time-based: The deadline for this particular goal is set to 6 months.

12. Encourage Risk-Taking

“I’ll foster an environment of open communication and trust that encourages employees to take risks with new ideas within 5 months. This can be done by actively engaging in conversations with employees and supporting their creative ideas.”

Specific: The aim is to create an environment of trust and communication that enables employees to take risks with new ideas.

Measurable: Ensure you actively engage in conversations with employees and support their creative ideas.

Attainable: This is doable because the individual is taking steps to foster an environment that encourages risk-taking.

Relevant: The statement is appropriate because it promotes creativity and innovation at work.

Time-based: The goal is time-bound because it has an end date of 5 months.

13. Set Rewards for Innovative Ideas

“I want to incentivize innovative ideas from my team in the next 7 months. I’ll develop a rewards program for employees who come up with new ideas. The rewards could range from company swag to salary bonuses, depending on the success of their idea.”

Specific: This certain goal is about setting up rewards for innovative ideas.

Measurable: Determine the number of employees who generate successful ideas and the value of their rewards.

Attainable: Reasonable rewards are within reach, depending on the budget.

Relevant: This is relevant for encouraging creative solutions and ideas from employees.

Time-based: The SMART goal should be achieved over 7 months.

Final Thoughts

SMART goals are a fantastic way to ensure you have the best conditions for innovation. This method helps foster clarity and focus, providing a framework for long-term success.

Striving towards SMART goals can help any business or individual realize their ideas more effectively. They can identify potential challenges and minimize risks associated with innovating.

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