13 SMART Goals Examples for Performance Review

Performance reviews are an essential part of any organization’s growth and development. They provide employees with valuable performance feedback, highlighting improvement areas.

The SMART method can help employees focus their efforts on achieving desired outcomes. Developing SMART goals is a critical factor in any performance review process.

This article will explore 13 examples of SMART goals for performance reviews. These goals are designed to help individuals and teams align with organizational goals and achieve success.

What is a SMART Goal?

The SMART system is an invaluable tool for setting practical goals in performance reviews. As a reminder, SMART stands for specific, measurable, attainable, relevant, and time-based.

Let’s delve into each element as it applies to performance review goals:


The more specific your performance review goals are, the higher your chances of achieving them. Vague goals can be challenging to accomplish, whereas precise ones encourage clarity and direction.

For example, to improve your team’s efficiency, you might want to “increase project completion rate by 15% within 6 months.” This type of goal offers clear guidance on what needs to be done.


Quantifiable goals are essential because they allow everyone involved to effectively track progress. When setting a performance review goal, make sure it includes measurable criteria. That makes it easier for employees to succeed in their professional journey.


Consider your current abilities and strengths when creating goals. After all, unrealistic expectations may result in frustration for the employee and the manager. Setting goals that fall within the employee’s existing skill set ensures attainability.


Focus on goals that align with your core values and the organization’s mission. Doing so provides motivation and determination to overcome challenges.

Ask yourself: How does this goal contribute to the company’s mission? By understanding personal values, you will do everything necessary to meet your desired targets and objectives.


A solid timeline can help prioritize tasks based on urgency and importance, allowing for effective time allocation. This way, employees will manage time efficiently and avoid distractions that may hinder progress.

13 SMART Goals Examples for Performance Review

Here are 13 examples of SMART goals for performance review:

1. Increase Sales Revenue

“I will increase the company’s total sales revenue by 10% in 12 months. To do this, I’ll develop a comprehensive sales strategy that leverages digital channels, expands our customer base, and optimizes our pricing structure.”

Specific: The goal is clear: increase the company’s total sales revenue by 10% in 12 months through a well-thought-out sales strategy.

Measurable: A 10% increase in sales revenue can be quantified over the provided timeline.

Attainable: This is achievable given the resources available and the company’s current sales performance.

Relevant: Helping increase sales revenue will benefit your following performance review.

Time-based: Goal attainment is expected within the 12 months ahead.

2. Boost Website Traffic

“I aim to increase our website’s traffic by 15% within four months. I’ll analyze the current traffic and engagement levels, consider our current marketing tactics and review the competition to determine where we can improve.”

Specific: You’ll strive to grow website traffic by at least 15% within four months.

Measurable: The increase in website traffic can be tracked over the next four months.

Attainable: This SMART statement is possible if you commit enough time and resources.

Relevant: This is pertinent to performance review because it’s directly linked to the company’s success.

Time-based: You should anticipate success after four whole months.

3. Launch New Product Line

“I’ll develop and launch a new product line for our customers that meets the demands of their changing needs and interests within 5 months. That involves researching consumer trends and developing a marketing strategy to ensure the product line’s success.”

Specific: This is explicit about launching a new product line that meets customers’ changing needs and interests.

Measurable: You can determine how close you are to creating the product line regularly.

Attainable: Given the right tools and strategy, creating and launching a product line is feasible.

Relevant: Showcasing your product development and marketing skills is vital for performance reviews.

Time-based: There is a 5-month end date to accomplish this particular goal.

4. Complete Professional Certification

“By the end of this year, I will have completed one professional certification to further enhance my skills and knowledge in the industry. I strive to be updated with industry trends and best practices, which will help me stay current with the latest developments.”

Specific: The goal outlines the specific task, what must be done to achieve it, and the timeline.

Measurable: You could track the certification completion date to gauge progress.

Attainable: Completing at least one professional certification within a year is achievable if the person applies themselves.

Relevant: This is relevant to the individual’s professional development in their career.

Time-based: You have one year to reach the goal statement.

5. Improve Social Media Engagement

“I want to take the lead in increasing our company’s social media engagement by 10% over the three months ahead. I plan to use paid and organic strategies to improve our visibility, reach new audiences, and build relationships with key influencers.”

Specific: You specify the desired outcome of boosting social media engagement in three months.

Measurable: You have a numerical measure of success—a 10% increase.

Attainable: This can be met through consistent effort using paid and organic strategies.

Relevant: The manager can assess employee performance through this SMART goal.

Time-based: You have a three-month window to achieve long-term success.

6. Enhance Customer Satisfaction

“I want to enhance customer satisfaction by improving the workflows and processes that directly impact them. My aim is to have all customers leave our interactions feeling satisfied and respected for the following 6 months.”

Specific: The goal statement is detailed as it clearly states the desired result.

Measurable: You can evaluate progress by tracking customer satisfaction survey scores.

Attainable: This is achievable as you can work with the customer service team to improve existing workflows and processes.

Relevant: Improving customer satisfaction is an important goal for any business.

Time-based: The goal should be achieved within the next 6 months.

7. Increase Work Productivity

“To become more productive, I will increase my daily output by 10% every month for the next three months. This should help me complete more tasks in less time while maintaining the same quality.”

Specific: The goal detailed the overall objective and time frame required.

Measurable: By setting a minimum of a 10% increase in daily output, the employee can check their progress.

Attainable: This is absolutely attainable as long as the individual commits to it.

Relevant: Increasing productivity is crucial for employees to be more efficient at work.

Time-based: The goal has a three-month timeline for completion.

8. Manage Multiple Projects Simultaneously

“I’ll improve my ability to manage multiple projects and tasks simultaneously within two months. I plan to gain the necessary organization and time management skills to juggle multiple projects effectively. I’ll ensure that all projects are completed on time and to the highest standard.”

time management skills

Specific: This goal defines what you need to do (gain organization and time management skills) and the desired deadline for completion (two months).

Measurable: You could track how many projects you handle simultaneously during this time.

Attainable: Gaining organization and time management skills is reasonable.

Relevant: Managing multiple projects shows commitment and responsibility.

Time-based: Two months is a reasonable deadline to accomplish success.

9. Foster Positive Work Environment

“I will commit to fostering a positive work environment by using my communication and problem-solving skills for 8 months. I’ll proactively identify potential workplace problems and strive to find solutions that benefit everyone.”

Specific: This SMART goal focuses on actively creating a positive work environment.

Measurable: The measure of success is based on how proactive the individual is in identifying and resolving problems.

Attainable: This goal is doable if the person has excellent communication and problem solving skills.

Relevant: A positive work environment will boost the overall productivity of a team or organization.

Time-based: You should expect goal achievement after 8 whole months.

10. Reduce Operating Expenses

“I want to work with the accounts team to identify and reduce all operating expenses by 10% over the next 7 months. This includes reducing vendor contracts, renegotiating contracts, and streamlining processes.”

Specific: This SMART goal involves reducing 10% of all operating expenses within 7 months.

Measurable: You could see the percentage of operating expenses reduced over time.

Attainable: Reducing operating expenses is achievable, especially if the accounts team is willing to find creative solutions to decrease costs.

Relevant: Lowering operating expenses is a critical component of any performance review.

Time-based: You have a 7-month end date to achieve the statement.

11. Streamline Business Processes

“To improve the efficiency and profitability of the business, I’ll evaluate current processes and develop a plan to streamline them within four months. I will ensure that any changes make sense for the business and are properly implemented and followed.”

Specific: You want to streamline processes for improved efficiency and profitability.

Measurable: Evaluate current processes and develop a plan to streamline them within four months.

Attainable: This is doable with the right resources, proper planning, and implementation.

Relevant: The goal is appropriate for the employee’s desire to do well in the next performance review.

Time-based: The goal should be met over the four months ahead.

12. Build Cross-Functional Relationships

“I will build constructive relationships with key personnel in other departments to work together on projects more efficiently. For 10 months, I’ll encourage collaboration between departments to break down silos and foster a better-functioning workplace.”

Specific: The SMART goal is clear. You know you need to nurture relationships with other departments.

Measurable: The individual will encourage collaboration between departments to improve their workplace.

Attainable: This is feasible if you can access the necessary resources and personnel.

Relevant: The goal relates to your desired outcomes of a better-functioning workplace.

Time-based: Goal achievement will be reached within 10 months.

13. Expand Team Resources

“I want to create a resource bank that includes tools and information to help employees with their job duties by the end of three months. This bank should be easily accessible and regularly updated to ensure the team has the necessary resources for success.”

Specific: The goal is explicit because it outlines the desired outcome of creating a resource bank by a certain timeline.

Measurable: You can measure success by assessing how often it is accessed and utilized.

Attainable: Expanding team resources is achievable within the given time frame.

Relevant: Creating a resource bank for the team is relevant to performance goals and objectives.

Time-based: Three months are required to accomplish this particular goal.

Final Thoughts

Establishing SMART goals is a critical component of performance management. It helps individuals and organizations align their efforts toward reaching desired results.

The 13 examples of SMART goals discussed in this post are meant to inspire employees and managers alike to think strategically about their overall objectives.

Employees can enhance productivity and positively impact their overall career trajectory. For managers, it provides a framework for assessing employee performance and ultimately driving organizational success.

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Rei Shen

Rei is the founder of Success in Depth. Based in Washington, he graduated with a bachelor’s degree in Computer Science. He brings years of experience in goal setting to empower readers to reach their aspirations.